Brandwave

How popular isThursday Boot Company in search?

In September 2026, people searched for Thursday Boot Company by name about 392,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 2.5% of all global women's boot brand searches, placing Thursday Boot Company eighth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Clarks40.6%
  2. Ariat18.2%
  3. Blundstone12.2%
  4. Frye8.7%
  5. Sam Edelman8.2%
  6. Sorel4.5%
  7. Naturalizer2.5%
  8. Thursday Boot Company2.5%
  9. Hunter1.6%
  10. Merrell1.1%
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Which women's boot brands compete with Thursday Boot Company?

Thursday Boot Company against women's boot brands worldwide, by month

Share of searches by month for Clarks, Ariat, Blundstone, Frye, Sam Edelman, Sorel, Naturalizer, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthClarksAriatBlundstoneFryeSam EdelmanSorelNaturalizerThursday Boot CompanyHunterMerrell
Oct 202536.4%16.3%16.3%10.7%7.3%6%2.7%2.2%1.5%0.66%
Nov 202534.3%18.8%18.8%8.6%5.6%8.4%2.1%2.1%0.93%0.42%
Dec 202532.8%21.9%18%7.4%5.4%8.1%2%3%1.1%0.49%
Jan 202640.2%18.1%14.8%6%5.4%8.1%2%3%1.6%0.89%
Feb 202642%18.9%12.7%5.5%6.9%5.7%2.5%2.5%2.1%1.1%
Mar 202644.7%20.1%9%5.5%9%4%2.7%1.8%2.2%0.99%
Apr 202646.1%20.7%7.6%4.9%9.2%3.4%2.8%1.9%2.3%1.2%
May 202646.1%20.7%7.6%4.9%9.3%3.4%2.8%1.9%1.9%1.5%
Jun 202649%22%6.6%4.9%8%2.4%2.4%1.3%2%1.3%
Jul 202650.1%18.4%6.7%6.2%8.2%3%2.5%1.4%2%1.7%
Aug 202649%18%8.1%7%8.1%2.9%2.4%1.6%1.6%1.3%
Sep 202640.6%18.2%12.2%8.7%8.2%4.5%2.5%2.5%1.6%1.1%

  1. 1.Clarks

    40.6%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -8.3 points.

  2. 2.Ariat

    18.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Blundstone

    12.2%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +4.1 points.

  4. 4.Frye

    8.7%

    Moved from 5th to 4th. 320K estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  5. 5.Sam Edelman

    8.2%

    Moved from 4th to 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Sorel

    4.5%

    Held 6th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  7. 7.Naturalizer

    2.5%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Thursday Boot Company

    2.5%

    Moved from 9th to 8th. 90.5K estimated branded searches, +49.6% vs prior month. Share +0.8 points.

  9. 9.Hunter

    1.6%

    Moved from 8th to 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Merrell

    1.1%

    Held 10th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Thursday Boot Company and its closest rivals

Every comparison with Thursday Boot Company

29 comparisons

How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 459K to 392K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among women's boot brands worldwide peaked at 3% in December 2025 and was lowest at 1.3% in June 2026.

How did search popularity change for women's boot brands worldwide in September 2026?

6 changes

  1. In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches.

  2. In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.

  3. In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%.

  4. In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%.

  5. In September 2026, Clarks lost share of searches among women's boot brands worldwide, from 49% to 40.6%.

  6. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are Thursday Boot Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thursday boot
  • thursday boot company
  • thursday boots

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How the Brand Demand Index is measured

Where does Thursday Boot Company compete?

Thursday Boot Company is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands7th of 113.1%Show ranking
Dress boots brands7th of 113.2%Show ranking
Women's boot brands8th of 102.5%Shown above
Leather jacket brands5th of 95.6%Show ranking
Waist belt brands2nd of 59.8%Show ranking
Creator with pink hair and a pink jacket

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