Thursday Boot Company vs Timberland:Which is more popular?
In September 2026, Timberland had more branded searches than Thursday Boot Company among boot brands worldwide. Timberland had about 2.2 million branded searches, while Thursday Boot Company had 392,000. Timberland made up 17.7% of all boot brand searches we track, and Thursday Boot Company accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Thursday Boot Company appeared in three of the four answers and Timberland in none.
Who do people search for more?
Timberland, about 6 searches for every 1 for Thursday Boot Company
Who does AI mention more?
Thursday Boot Company, mentioned in 3 of 4 answers, Timberland in 0
Who does AI recommend more?
Thursday Boot Company, the only one of the two named
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Thursday Boot Company was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Timberland did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blundstone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Wing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Thursday Boot Company3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ariat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dr. Martens1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Timberland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sorel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Redback0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“Which boot brand should I buy?”
Asked ChatGPT
“What are the best boot brands?”
Asked ChatGPT
“What's the best boot brand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Thursday Boot Company or Timberland more popular in search?
This chart shows how often people search Google for Thursday Boot Company and Timberland by name. Each line represents a brand's share of searches for all 11 boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Timberland, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Dr. Martens | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Danner | Redback | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.1% | 12.1% | 3.6% | 8.1% | 3.6% | 2.5% | 1.3% | 0.89% | 0.33% | 0.15% |
| Nov 2025 | 56.7% | 17.1% | 9.4% | 3.4% | 5.1% | 3.4% | 2.3% | 1.5% | 0.84% | 0.21% | 0.08% |
| Dec 2025 | 54.3% | 16.3% | 10.9% | 4% | 6% | 3.3% | 2.3% | 1.5% | 0.98% | 0.24% | 0.09% |
| Jan 2026 | 43.8% | 19.6% | 13.1% | 3.9% | 10.7% | 3.2% | 2.4% | 1.8% | 0.97% | 0.35% | 0.19% |
| Feb 2026 | 39.8% | 21.8% | 14.6% | 5.4% | 8% | 3.6% | 3.1% | 1.6% | 1.3% | 0.48% | 0.32% |
| Mar 2026 | 27.6% | 18.5% | 15.1% | 6.8% | 22.6% | 3% | 3.1% | 1.4% | 1.1% | 0.5% | 0.33% |
| Apr 2026 | 24.7% | 24.7% | 16.5% | 9.1% | 13.5% | 3.3% | 4.1% | 1.5% | 1.5% | 0.67% | 0.55% |
| May 2026 | 30.8% | 25.2% | 16.8% | 9.3% | 6.2% | 3.4% | 4.2% | 1.5% | 1.2% | 0.68% | 0.68% |
| Jun 2026 | 29.7% | 24.3% | 16.2% | 10.9% | 7.3% | 3.3% | 3.9% | 1.2% | 1.8% | 0.66% | 0.66% |
| Jul 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 6.4% | 2.9% | 3.4% | 1.3% | 1.3% | 0.71% | 0.71% |
| Aug 2026 | 41.4% | 22.7% | 15.2% | 6.8% | 4.6% | 3% | 3.1% | 1.1% | 1.1% | 0.5% | 0.5% |
| Sep 2026 | 48.4% | 17.7% | 14.5% | 5.3% | 4.3% | 3.6% | 3.1% | 1.3% | 1.1% | 0.48% | 0.32% |
How has the Thursday Boot Company and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among boot brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 459K to 392K.
- Across the 12 months ending September 2026, Timberland’s share of searches among boot brands worldwide moved from 18.1% to 17.7%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for boot brands worldwide in September 2026?
3 changes
In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches.
In September 2026, Timberland lost share of searches among boot brands worldwide, from 22.7% to 17.7%.
Thursday Boot Company’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Thursday Boot Company’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thursday Boot Company
3 branded search terms
- thursday boot
- thursday boot company
- thursday boots
Timberland
1 branded search term
- timberland
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