Brandwave

How popular isTimberland in search?

In September 2026, there were an estimated 2.2M branded searches for Timberland worldwide which is down 33.1% over the last 12 months. Timberland holds 19.7% estimated Share of Search among boot brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG53.8%
  2. Timberland19.7%
  3. Dr. Martens16.1%
  4. Merrell6%
  5. Blundstone4%
  6. Redback0.53%
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Which boot brands compete with Timberland?

Timberland against boot brands worldwide, by month

Share of Search by month for UGG, Timberland, Dr. Martens, Merrell, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandDr. MartensMerrellBlundstoneRedback
Oct 202556.7%20.8%13.9%4.1%4.2%0.38%
Nov 202563.4%19.1%10.5%3%3.8%0.23%
Dec 202561.9%18.6%12.5%3%3.7%0.28%
Jan 202652.1%23.3%15.6%4.7%3.8%0.42%
Feb 202646.4%25.4%17%6.4%4.2%0.56%
Mar 202638.5%25.7%21%9.9%4.2%0.69%
Apr 202631.2%31.2%20.8%11.8%4.2%0.84%
May 202635.5%29%19.3%11.4%3.9%0.78%
Jun 202634.1%28%18.6%14.8%3.7%0.76%
Jul 202636%29.4%19.6%11.1%3.2%0.79%
Aug 202646.1%25.3%16.9%7.8%3.4%0.56%
Sep 202653.8%19.7%16.1%6%4%0.53%

  1. 1.UGG

    53.8%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.7 points.

  2. 2.Timberland

    19.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Dr. Martens

    16.1%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -0.8 points.

  4. 4.Merrell

    6%

    Held 4th. 680K estimated branded searches, -1.3% vs prior month. Share -1.8 points.

  5. 5.Blundstone

    4%

    Held 5th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  6. 6.Redback

    0.53%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Timberland and its closest rivals

Every comparison with Timberland

How has branded search demand for Timberland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Timberland worldwide fell from 3.4M to 2.2M.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide decreased from 20.8% to 19.7%.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide peaked at 31.2% in April 2026 and was lowest at 18.6% in December 2025.

How did search popularity change for boot brands worldwide in September 2026?

  1. In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 46.1% to 53.8%.

  2. In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.

  3. In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 25.3% to 19.7%.

  4. In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.

  5. In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 16.9% to 16.1%.

Where does Timberland compete?

Timberland is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dress boots brands2nd of 719.1%Show ranking
Boot brands2nd of 619.7%Shown above
Boots2nd of 619.7%Show ranking
Steel toe boot brands1st of 738.8%Show ranking

How is Timberland measured?

Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • timberland

Do you work for Timberland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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