Skechers vs Timberland:Which is searched more?
In September 2026, Skechers had more branded searches than Timberland among waterproof boots brands worldwide. Skechers had about 6.1 million branded searches, while Timberland had 2.2 million. Skechers made up 54.7% of all waterproof boots brand searches we track, and Timberland accounted for 20%. These are worldwide searches for English-language branded terms.
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Is Skechers or Timberland more popular in search?
Compare the waterproof boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Skechers, Timberland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Skechers and Timberland comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Timberland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands worldwide moved from 49% to 54.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for waterproof boots brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among waterproof boots brands worldwide, from 53.2% to 54.7%.
In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Skechers’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skechers
1 branded search term
- skechers
Timberland
1 branded search term
- timberland
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