How popular isSkechers in search?
In September 2026, there were an estimated 6.1M branded searches for Skechers worldwide which held steady over the last 12 months. Skechers holds 65.7% estimated Share of Search among waterproof boots brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waterproof boots brands compete with Skechers?
Share of Search by month for Skechers, Clarks, Merrell, Ariat, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Skechers | Clarks | Merrell | Ariat | Columbia | Hunter | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 15.9% | 7% | 7.2% | 3.9% | 0.64% | 0.26% |
| Nov 2025 | 62.8% | 15.4% | 6.5% | 8.4% | 6.3% | 0.42% | 0.21% |
| Dec 2025 | 60.9% | 14.9% | 6.5% | 10% | 6.9% | 0.49% | 0.23% |
| Jan 2026 | 64.3% | 15.8% | 7.1% | 7.1% | 4.9% | 0.64% | 0.26% |
| Feb 2026 | 64.7% | 15.8% | 7.3% | 7.1% | 3.9% | 0.78% | 0.32% |
| Mar 2026 | 65.7% | 16.1% | 7.6% | 7.2% | 2.4% | 0.79% | 0.29% |
| Apr 2026 | 65.9% | 16.1% | 7.5% | 7.2% | 2.2% | 0.8% | 0.32% |
| May 2026 | 70.2% | 14.1% | 6.8% | 6.3% | 1.7% | 0.57% | 0.31% |
| Jun 2026 | 65.5% | 16% | 8.5% | 7.2% | 1.8% | 0.65% | 0.35% |
| Jul 2026 | 62.4% | 18.7% | 8.6% | 6.9% | 2.1% | 0.76% | 0.46% |
| Aug 2026 | 63.6% | 19% | 7.2% | 7% | 2.2% | 0.63% | 0.34% |
| Sep 2026 | 65.7% | 16.1% | 7.3% | 7.2% | 2.6% | 0.65% | 0.35% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 6.1M | 0% | +2.1 points | |
| 2, held 2nd | 16.1% | 1.5M | -18% | -2.9 points | |
| 3, held 3rd | 7.3% | 680K | -1.3% | +0.1 points | |
| 4, held 4th | 7.2% | 673K | 0% | +0.2 points | |
| 5, held 5th | 2.6% | 246K | +17% | +0.5 points | |
| 6, held 6th | 0.65% | 60.5K | 0% | 0 points | |
| 7, held 7th | 0.35% | 32.9K | 0% | 0 points |
1.
Skechers
65.7%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Clarks16.1%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.9 points.
3.
Merrell7.3%
Held 3rd. 680K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
4.
Ariat7.2%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Columbia2.6%
Held 5th. 246K estimated branded searches, +17% vs prior month. Share +0.5 points.
6.
Hunter0.65%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
KEEN0.35%
Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Skechers and its closest rivals
Every comparison with Skechers
17 comparisons
- Adidas vs Skechers
- ASICS vs Skechers
- Birkenstock vs Skechers
- New Balance vs Skechers
- Nike vs Skechers
- Puma vs Skechers
- Skechers vs Vans
- Reebok vs Skechers
- Clarks vs Skechers
- Merrell vs Skechers
- Ariat vs Skechers
- Columbia vs Skechers
- Allbirds vs Skechers
- Ecco vs Skechers
- FootJoy vs Skechers
- Hunter vs Skechers
- KEEN vs Skechers
How has branded search demand for Skechers changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among waterproof boots brands worldwide increased from 65.1% to 65.7%.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among waterproof boots brands worldwide peaked at 70.2% in May 2026 and was lowest at 60.9% in December 2025.
How did search popularity change for waterproof boots brands worldwide in September 2026?
4 changes
In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 63.6% to 65.7%.
In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 19% to 16.1%.
Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in September 2026.
Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.
Where does Skechers compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 6th of 9 | 6.9% | Show ranking |
| Golf shoes | 4th of 6 | 9.9% | Show ranking |
| Sandals women brands | 2nd of 3 | 50% | Show ranking |
| Waterproof boots brands | 1st of 7 | 65.7% | Shown above |
How is Skechers measured?
Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skechers
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Is Skechers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.