Merrell vs Skechers:Which is searched more?
In September 2026, Skechers had more branded searches than Merrell among waterproof boots brands worldwide. Skechers was estimated to have 6.1M branded searches compared to Merrell’s 40.5K, and held a 70.7% Share of Search versus Merrell’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merrell or Skechers?
Compare the waterproof boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skechers, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | Skechers | Clarks | Ariat | Columbia | Hunter | Merrell | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.9% | 17.1% | 7.7% | 4.2% | 0.69% | 0.31% | 0.17% |
| Nov 2025 | 67.1% | 16.4% | 9% | 6.7% | 0.44% | 0.2% | 0.13% |
| Dec 2025 | 65.1% | 16% | 10.6% | 7.4% | 0.53% | 0.24% | 0.16% |
| Jan 2026 | 69% | 16.9% | 7.6% | 5.3% | 0.68% | 0.37% | 0.17% |
| Feb 2026 | 69.7% | 17% | 7.7% | 4.2% | 0.84% | 0.46% | 0.21% |
| Mar 2026 | 70.9% | 17.4% | 7.8% | 2.5% | 0.86% | 0.38% | 0.17% |
| Apr 2026 | 71% | 17.4% | 7.8% | 2.3% | 0.86% | 0.47% | 0.17% |
| May 2026 | 75.1% | 15.1% | 6.8% | 1.8% | 0.61% | 0.5% | 0.15% |
| Jun 2026 | 71.3% | 17.5% | 7.8% | 2% | 0.71% | 0.47% | 0.17% |
| Jul 2026 | 68.1% | 20.4% | 7.5% | 2.3% | 0.82% | 0.67% | 0.2% |
| Aug 2026 | 68.3% | 20.4% | 7.5% | 2.3% | 0.68% | 0.55% | 0.17% |
| Sep 2026 | 70.7% | 17.3% | 7.8% | 2.8% | 0.7% | 0.47% | 0.17% |
How has the Merrell and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among waterproof boots brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among waterproof boots brands worldwide moved from 69.9% to 70.7%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for waterproof boots brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 68.3% to 70.7%.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Other head-to-heads among waterproof boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.