How popular isSkechers?
In September 2026, people searched for Skechers by name about 6.8 million times worldwide, about the same as the previous year. These searches made up 16.1% of all global walking shoe brand searches, placing Skechers third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about walking shoe brands, Skechers appeared in three of the five answers and was the sixth most recommended of the 11.
Skechers is the third most searched of 11 competitors and the sixth most recommended in AI answers.
HOKAShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
New BalanceShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SkechersShare of searches 16.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ASICSShare of searches 13.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
BrooksShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top walking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Skechers is the sixth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skechers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walking shoe brands
5 answers
Asked ChatGPT
“Which walking shoes should I buy?”
Asked ChatGPT
“What are the best walking shoe brands?”
Asked ChatGPT
“What are the best walking shoes for plantar fasciitis?”
Searched Google, AI Overview
“walking shoes”
Searched Google, AI Overview
“best walking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which walking shoe brands compete with Skechers?
Share of searches by month for HOKA, New Balance, Skechers, ASICS, Brooks, Merrell, On, Clarks, Ryka. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | New Balance | Skechers | ASICS | Brooks | Merrell | On | Clarks | Ryka | Saucony | Vionic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 20.6% | 16.8% | 9.2% | 11.2% | 9.2% | 5% | 1.8% | 2.7% | 1.8% | 1.2% |
| Nov 2025 | 20.7% | 20.7% | 13.8% | 11.3% | 11.3% | 11.3% | 5% | 1.5% | 2.2% | 1.5% | 0.93% |
| Dec 2025 | 22.8% | 18.6% | 15.2% | 12.4% | 10.2% | 10.2% | 5.5% | 1.3% | 1.6% | 1.3% | 0.9% |
| Jan 2026 | 21% | 21% | 14% | 11.4% | 9.4% | 11.4% | 5.1% | 1.8% | 1.8% | 1.5% | 1.5% |
| Feb 2026 | 19.8% | 19.8% | 13.2% | 13.2% | 10.8% | 10.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.7% |
| Mar 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 11.7% | 7.9% | 4.3% | 1.9% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 24.6% | 20.1% | 13.4% | 11% | 11% | 7.3% | 4.9% | 1.8% | 2.7% | 1.8% | 1.4% |
| May 2026 | 22.4% | 18.3% | 14.9% | 10% | 12.2% | 10% | 4.5% | 2% | 2.4% | 2% | 1.3% |
| Jun 2026 | 20.8% | 20.8% | 13.9% | 11.3% | 11.3% | 9.3% | 5.1% | 1.8% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 18.5% | 22.6% | 15.1% | 12.3% | 10.1% | 8.3% | 5.5% | 1.9% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 18.1% | 22.1% | 14.7% | 12.1% | 12.1% | 8.1% | 5.4% | 2% | 2.4% | 2% | 1.3% |
| Sep 2026 | 19.7% | 19.7% | 16.1% | 13.1% | 10.7% | 8.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 19.7% | 22.2K | 0% | +1.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.7% | 22.2K | -18.1% | -2.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.1% | 18.1K | 0% | +1.3 points | |
| 4, held 4th | 13.1% | 14.8K | 0% | +1.1 points | |
| 5, held 5th | 10.7% | 12.1K | -18.2% | -1.3 points | |
| 6, held 6th | 8.8% | 9.9K | 0% | +0.7 points | |
| 7, held 7th | 4.8% | 5.4K | -18.2% | -0.6 points | |
| 8, moved from 9th to 8th | 2.1% | 2.4K | 0% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.1% | 2.4K | -17.2% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.7% | 1.9K | -20.8% | -0.3 points | |
| 11, held 11th | 1.2% | 1.3K | -18.8% | -0.1 points |
1.
HOKA19.7%
Moved from 2nd to 1st. 22.2K estimated branded searches, 0% vs prior month. Share +1.6 points.
19.7%
Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.4 points.
3.
Skechers16.1%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
ASICS13.1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Brooks10.7%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
6.
Merrell8.8%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
7.
On4.8%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
8.
Clarks2.1%
Moved from 9th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Ryka2.1%
Moved from 8th to 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.
10.
Saucony1.7%
Held 10th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
11.
Vionic1.2%
Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Skechers, HOKA and 6 other brands sell other things too, so only their searches that name this product count here, like “skechers walking shoes”.
Compare popularity between Skechers and its closest rivals
Every comparison with Skechers
28 comparisons
- Adidas vs Skechers
- ASICS vs Skechers
- Converse vs Skechers
- HOKA vs Skechers
- New Balance vs Skechers
- Nike vs Skechers
- Puma vs Skechers
- Salomon vs Skechers
- Skechers vs Vans
- Reebok vs Skechers
- Allbirds vs Skechers
- FootJoy vs Skechers
- Birkenstock vs Skechers
- Ecco vs Skechers
- Skechers vs Vionic
- Brooks vs Skechers
- Merrell vs Skechers
- On vs Skechers
- Clarks vs Skechers
- Skechers vs Timberland
- Ariat vs Skechers
- Columbia vs Skechers
- Ryka vs Skechers
- Saucony vs Skechers
- Hunter vs Skechers
- Bogs vs Skechers
- KEEN vs Skechers
- Sam Edelman vs Skechers
How has branded search demand for Skechers changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.8M.
- Across the 12 months ending September 2026, Skechers’ share of searches among walking shoe brands worldwide decreased from 16.8% to 16.1%.
- Across the 12 months ending September 2026, Skechers’ share of searches among walking shoe brands worldwide peaked at 16.8% in October 2025 and was lowest at 13.2% in February 2026.
How did search popularity change for walking shoe brands worldwide in September 2026?
6 changes
In September 2026, HOKA overtook New Balance to become the leader among walking shoe brands worldwide, with 19.7% of the searches.
In September 2026, Skechers gained share of searches among walking shoe brands worldwide, from 14.7% to 16.1%.
In September 2026, ASICS gained share of searches among walking shoe brands worldwide, from 12.1% to 13.1%.
In September 2026, Merrell gained share of searches among walking shoe brands worldwide, from 8.1% to 8.8%.
In September 2026, New Balance lost share of searches among walking shoe brands worldwide, from 22.1% to 19.7%.
In September 2026, Brooks lost share of searches among walking shoe brands worldwide, from 12.1% to 10.7%.
How are Skechers’ branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skechers
- skechers golf shoes
- skechers sandals women
- skechers shoes
- skechers sneaker
- skechers sneakers
- skechers trainers
- skechers walking shoes
- skechers waterproof boot
- skechers waterproof boots
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Where does Skechers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 9th of 12 | 5.6% | Show ranking |
| Sandals women brands | 4th of 7 | 4.4% | Show ranking |
| Golf shoe brands | 5th of 6 | 7.6% | Show ranking |
| Walking shoe brands | 3rd of 11 | 16.1% | Shown above |
| Waterproof boots brands | 2nd of 10 | 16.5% | Show ranking |
Is Skechers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.