Brandwave

How popular isSkechers in search?

In September 2026, there were an estimated 6.1M branded searches for Skechers worldwide which held steady over the last 12 months. Skechers holds 6.9% estimated Share of Search among sneaker brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike27.5%
  2. Adidas24.7%
  3. New Balance12.5%
  4. Puma10.6%
  5. ASICS9.1%
  6. Skechers6.9%
  7. Vans6.1%
  8. Reebok2.3%
  9. Allbirds0.24%
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Which sneaker brands compete with Skechers?

Skechers against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.2%25.4%14.8%9.8%8.4%6.7%4.8%2.5%0.39%
Nov 202529.7%26.9%13.7%8.9%6.5%6.2%5.4%2.3%0.36%
Dec 202529.4%26.2%13%9.1%7.6%5.8%6.3%2.3%0.35%
Jan 202631.5%23.8%12%9.9%8.5%6.6%4.8%2.5%0.38%
Feb 202628.9%25.9%13.2%10.5%7.7%5.9%5.2%2.3%0.35%
Mar 202628.8%26.3%13%10.6%7.7%5.9%5.1%2.3%0.42%
Apr 202626.1%24.4%14.4%11.6%8.5%6.5%4.7%2.1%1.8%
May 202624.4%26.3%11%15.2%8%7.4%5.3%2%0.37%
Jun 202626.9%27.8%12.3%10.1%8.7%6.8%4.9%2.2%0.4%
Jul 202626.8%28.3%12.1%10.2%8.9%5.4%5.8%2.2%0.27%
Aug 202624.7%26.2%13.4%11.2%9.7%6.1%6.5%2.1%0.21%
Sep 202627.5%24.7%12.5%10.6%9.1%6.9%6.1%2.3%0.24%

  1. 1.Nike

    27.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    24.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  3. 3.New Balance

    12.5%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.6%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    9.1%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Skechers

    6.9%

    Moved from 7th to 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    6.1%

    Moved from 6th to 7th. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.24%

    Held 9th. 215K estimated branded searches, +<0.01% vs prior month. Share 0 points.

Compare search popularity between Skechers and its closest rivals

Every comparison with Skechers

How has branded search demand for Skechers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sneaker brands worldwide peaked at 7.4% in May 2026 and was lowest at 5.4% in July 2026.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Skechers overtook Vans to rank 6th among sneaker brands worldwide, with 6.9% estimated Share of Search.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.2% to 24.7%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.4% to 12.5%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.2% to 10.6%.

  6. In September 2026, ASICS lost estimated Share of Search among sneaker brands worldwide, from 9.7% to 9.1%.

Where does Skechers compete?

Skechers is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands6th of 96.9%Shown above
Golf shoes4th of 69.9%Show ranking
Men's shoe brands3rd of 311.7%Show ranking
Non Slip Shoes brands2nd of 415.4%Show ranking
Waterproof Boots brands2nd of 818.2%Show ranking
Sandals Women brands2nd of 440.9%Show ranking
Roller Skates brands1st of 555.4%Show ranking
Lab Coat brands1st of 679.3%Show ranking

How is Skechers measured?

Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skechers

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How the Brand Demand Index is measured

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