Brandwave

How popular isVans in search?

In September 2026, there were an estimated 5.4M branded searches for Vans worldwide which is up 22.2% over the last 12 months. Vans holds 6.1% estimated Share of Search among sneaker brands worldwide and is ranked 7th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike27.5%
  2. Adidas24.7%
  3. New Balance12.5%
  4. Puma10.6%
  5. ASICS9.1%
  6. Skechers6.9%
  7. Vans6.1%
  8. Reebok2.3%
  9. Allbirds0.24%
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Which sneaker brands compete with Vans?

Vans against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.2%25.4%14.8%9.8%8.4%6.7%4.8%2.5%0.39%
Nov 202529.7%26.9%13.7%8.9%6.5%6.2%5.4%2.3%0.36%
Dec 202529.4%26.2%13%9.1%7.6%5.8%6.3%2.3%0.35%
Jan 202631.5%23.8%12%9.9%8.5%6.6%4.8%2.5%0.38%
Feb 202628.9%25.9%13.2%10.5%7.7%5.9%5.2%2.3%0.35%
Mar 202628.8%26.3%13%10.6%7.7%5.9%5.1%2.3%0.42%
Apr 202626.1%24.4%14.4%11.6%8.5%6.5%4.7%2.1%1.8%
May 202624.4%26.3%11%15.2%8%7.4%5.3%2%0.37%
Jun 202626.9%27.8%12.3%10.1%8.7%6.8%4.9%2.2%0.4%
Jul 202626.8%28.3%12.1%10.2%8.9%5.4%5.8%2.2%0.27%
Aug 202624.7%26.2%13.4%11.2%9.7%6.1%6.5%2.1%0.21%
Sep 202627.5%24.7%12.5%10.6%9.1%6.9%6.1%2.3%0.24%

  1. 1.Nike

    27.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    24.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  3. 3.New Balance

    12.5%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.6%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    9.1%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Skechers

    6.9%

    Moved from 7th to 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    6.1%

    Moved from 6th to 7th. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.24%

    Held 9th. 215K estimated branded searches, +<0.01% vs prior month. Share 0 points.

Compare search popularity between Vans and its closest rivals

Every comparison with Vans

How has branded search demand for Vans changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
  • Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide increased from 4.8% to 6.1%.
  • Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide peaked at 6.5% in August 2026 and was lowest at 4.7% in April 2026.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Skechers overtook Vans to rank 6th among sneaker brands worldwide, with 6.9% estimated Share of Search.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.2% to 24.7%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.4% to 12.5%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.2% to 10.6%.

  6. In September 2026, ASICS lost estimated Share of Search among sneaker brands worldwide, from 9.7% to 9.1%.

Where does Vans compete?

Vans is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands7th of 96.1%Shown above
Non Slip Shoes brands3rd of 413.5%Show ranking
Mtb Shoes brands2nd of 618.1%Show ranking
Snowboard boots1st of 680%Show ranking
Aircraft Parts brands1st of 587.9%Show ranking

How is Vans measured?

Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • vans
  • vans nz
  • vans shoes

Do you work for Vans? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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