etnies vs Vans:Which is more popular?
In September 2026, Vans had more branded searches than etnies among skate shoes brands worldwide. Vans had about 5 million branded searches, while etnies had 60,500. Vans made up 7% of all skate shoes brand searches we track, and etnies accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, both etnies and Vans appeared in all five answers. Vans was mentioned before etnies in every answer.
Who do people search for more?
Vans, about 83 searches for every 1 for etnies
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vans, named ahead of etnies in every answer
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Top skate shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both etnies and Vans showed up in all five answers. Vans was listed before etnies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
etnies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoes brand should I buy?”
Asked ChatGPT
“What are the best skate shoes brands?”
Asked ChatGPT
“What's the best skate shoes brand for everyday skating?”
Searched Google, AI Overview
“skate shoes”
Searched Google, AI Overview
“skateboarding shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is etnies or Vans more popular in search?
This chart shows how often people search Google for etnies and Vans by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vans, etnies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 31% | 18.1% | 12% | 5.4% | 0.18% | 0.1% |
| Nov 2025 | 35.1% | 31.9% | 16.2% | 10.6% | 6% | 0.13% | 0.09% |
| Dec 2025 | 35.1% | 31.3% | 15.5% | 10.9% | 7% | 0.15% | 0.08% |
| Jan 2026 | 38.5% | 29.1% | 14.6% | 12.1% | 5.4% | 0.18% | 0.08% |
| Feb 2026 | 34.6% | 31% | 15.8% | 12.6% | 5.8% | 0.19% | 0.09% |
| Mar 2026 | 34.4% | 31.5% | 15.6% | 12.6% | 5.7% | 0.15% | 0.08% |
| Apr 2026 | 32.2% | 30.1% | 17.8% | 14.3% | 5.4% | 0.18% | 0.1% |
| May 2026 | 29.7% | 32.1% | 13.4% | 18.5% | 6% | 0.16% | 0.09% |
| Jun 2026 | 32.9% | 34% | 15% | 12.4% | 5.5% | 0.18% | 0.08% |
| Jul 2026 | 32.3% | 34% | 14.5% | 12.3% | 6.6% | 0.18% | 0.1% |
| Aug 2026 | 30.2% | 32% | 16.5% | 13.7% | 7.4% | 0.16% | 0.09% |
| Sep 2026 | 33.9% | 30.4% | 15.4% | 13% | 7% | 0.19% | 0.08% |
How has the etnies and Vans comparison changed over the last 12 months?
3 findings
- Vans was ahead of etnies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands worldwide moved from 5.4% to 7%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for skate shoes brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using etnies’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skate shoes brands
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