Brandwave

How popular isetnies?

In September 2026, people searched for etnies by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.08% of all global skate shoes brand searches, placing etnies seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about skate shoes brands, etnies appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

etnies is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 33.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PumaShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. etniesShare of searches 0.08%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, etnies appeared in all five answers. etnies is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. New Balance3rd
  4. etnies4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which skate shoes brands compete with etnies?

etnies against skate shoes brands worldwide, by month

Share of searches by month for Nike, Adidas, New Balance, Puma, Vans, etnies. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202533.2%31%18.1%12%5.4%0.18%0.1%
Nov 202535.1%31.9%16.2%10.6%6%0.13%0.09%
Dec 202535.1%31.3%15.5%10.9%7%0.15%0.08%
Jan 202638.5%29.1%14.6%12.1%5.4%0.18%0.08%
Feb 202634.6%31%15.8%12.6%5.8%0.19%0.09%
Mar 202634.4%31.5%15.6%12.6%5.7%0.15%0.08%
Apr 202632.2%30.1%17.8%14.3%5.4%0.18%0.1%
May 202629.7%32.1%13.4%18.5%6%0.16%0.09%
Jun 202632.9%34%15%12.4%5.5%0.18%0.08%
Jul 202632.3%34%14.5%12.3%6.6%0.18%0.1%
Aug 202630.2%32%16.5%13.7%7.4%0.16%0.09%
Sep 202633.9%30.4%15.4%13%7%0.19%0.08%

  1. 1.Nike

    33.9%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.7 points.

  2. 2.Adidas

    30.4%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  3. 3.New Balance

    15.4%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1 points.

  4. 4.Puma

    13%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.Vans

    7%

    Held 5th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.DVS

    0.19%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.etnies

    0.08%

    Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between etnies and its closest rivals

Every comparison with etnies

6 comparisons

How has branded search demand for etnies changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for etnies worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide held steady, from 0.1% to 0.08%.

How did search popularity change for skate shoes brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 33.9% of the searches.

  2. In September 2026, Adidas lost share of searches among skate shoes brands worldwide, from 32% to 30.4%.

  3. In September 2026, New Balance lost share of searches among skate shoes brands worldwide, from 16.5% to 15.4%.

  4. In September 2026, Puma lost share of searches among skate shoes brands worldwide, from 13.7% to 13%.

  5. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

  6. Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are etnies’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using etnies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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