Brandwave

How popular isVans?

In September 2026, people searched for Vans by name about 5.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 7% of all global skate shoes brand searches, placing Vans fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about skate shoes brands, Vans appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Vans is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. NikeShare of searches 33.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PumaShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VansShare of searches 7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vans appeared in all five answers. Vans is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. New Balance3rd
  4. etnies4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which skate shoes brands compete with Vans?

Vans against skate shoes brands worldwide, by month

Share of searches by month for Nike, Adidas, New Balance, Puma, Vans. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202533.2%31%18.1%12%5.4%0.18%0.1%
Nov 202535.1%31.9%16.2%10.6%6%0.13%0.09%
Dec 202535.1%31.3%15.5%10.9%7%0.15%0.08%
Jan 202638.5%29.1%14.6%12.1%5.4%0.18%0.08%
Feb 202634.6%31%15.8%12.6%5.8%0.19%0.09%
Mar 202634.4%31.5%15.6%12.6%5.7%0.15%0.08%
Apr 202632.2%30.1%17.8%14.3%5.4%0.18%0.1%
May 202629.7%32.1%13.4%18.5%6%0.16%0.09%
Jun 202632.9%34%15%12.4%5.5%0.18%0.08%
Jul 202632.3%34%14.5%12.3%6.6%0.18%0.1%
Aug 202630.2%32%16.5%13.7%7.4%0.16%0.09%
Sep 202633.9%30.4%15.4%13%7%0.19%0.08%

  1. 1.Nike

    33.9%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.7 points.

  2. 2.Adidas

    30.4%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  3. 3.New Balance

    15.4%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1 points.

  4. 4.Puma

    13%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.Vans

    7%

    Held 5th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.DVS

    0.19%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.etnies

    0.08%

    Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Vans and its closest rivals

Every comparison with Vans

23 comparisons

How has branded search demand for Vans changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
  • Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands worldwide increased from 5.4% to 7%.
  • Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands worldwide peaked at 7.4% in August 2026 and was lowest at 5.4% in April 2026.

How did search popularity change for skate shoes brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 33.9% of the searches.

  2. In September 2026, Adidas lost share of searches among skate shoes brands worldwide, from 32% to 30.4%.

  3. In September 2026, New Balance lost share of searches among skate shoes brands worldwide, from 16.5% to 15.4%.

  4. In September 2026, Puma lost share of searches among skate shoes brands worldwide, from 13.7% to 13%.

  5. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

  6. Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Vans’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vans
  • vans shoes

Do you work for Vans? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vans compete?

Vans is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands7th of 125.4%Show ranking
Casual shoes brands7th of 85.9%Show ranking
Skate shoes brands5th of 77%Shown above
Snowboard boots1st of 679.5%Show ranking
MTB shoes brands1st of 692.3%Show ranking
Creator with pink hair and a pink jacket

Is Vans your brand?

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