MTB shoes brands:Which are searched most?
In September 2026, Vans was the most searched among MTB shoes brands worldwide, with an estimated 5.4M branded searches and 88.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Vans88.3%
Shimano6.1%Specialized4.3%
Giro0.99%
Sidi0.32%
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Share of SearchLeaderboard
Compare the mtb shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vans, Shimano, Specialized. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | Shimano | Specialized | Giro | Sidi |
|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 7.3% | 4.2% | 1.4% | 0.33% |
| Nov 2025 | 91.5% | 4.2% | 3% | 1.1% | 0.22% |
| Dec 2025 | 91.8% | 4.2% | 2.5% | 1.3% | 0.22% |
| Jan 2026 | 88.1% | 6% | 3.7% | 1.8% | 0.31% |
| Feb 2026 | 88.8% | 6.1% | 3.5% | 1.3% | 0.32% |
| Mar 2026 | 87.9% | 6% | 4.5% | 1.2% | 0.32% |
| Apr 2026 | 83.5% | 8.6% | 6.1% | 1.5% | 0.37% |
| May 2026 | 85.8% | 7.2% | 5.4% | 1.3% | 0.36% |
| Jun 2026 | 85.8% | 7.2% | 5.4% | 1.2% | 0.38% |
| Jul 2026 | 86.6% | 5.9% | 4.4% | 2.7% | 0.36% |
| Aug 2026 | 89.3% | 5% | 3.7% | 1.6% | 0.3% |
| Sep 2026 | 88.3% | 6.1% | 4.3% | 0.99% | 0.32% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.3% | 5.4M | -18.3% | -1 points | |
| 2, held 2nd | 6.1% | 368K | 0% | +1.1 points | |
| 3, held 3rd | 4.3% | 262K | -4.9% | +0.6 points | |
| 4, held 4th | 0.99% | 60.3K | -49.8% | -0.6 points | |
| 5, held 5th | 0.32% | 19.2K | -13.5% | 0 points |
1.
Vans
88.3%
Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -1 points.
2.
Shimano6.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.3%
Held 3rd. 262K estimated branded searches, -4.9% vs prior month. Share +0.6 points.
4.
Giro0.99%
Held 4th. 60.3K estimated branded searches, -49.8% vs prior month. Share -0.6 points.
5.
Sidi0.32%
Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among MTB shoes brands worldwide?
5 brands
In September 2026, Vans was the most searched among MTB shoes brands worldwide, with an estimated 5.4M branded searches and 88.3% estimated Share of Search within this set. Shimano is in 2nd place, 82.3 percentage points behind at 6.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 86.8% → 88.3% | 91.8%Dec 2025 | 83.5%Apr 2026 | 1st | |
| 7.3% → 6.1% | 8.6%Apr 2026 | 4.2%Nov 2025 | 2nd | |
| 4.2% → 4.3% | 6.1%Apr 2026 | 2.5%Dec 2025 | 3rd | |
| 1.4% → 0.99% | 2.7%Jul 2026 | 0.99%Sep 2026 | 4th | |
| 0.33% → 0.32% | 0.38%Jun 2026 | 0.22%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among MTB shoes brands worldwide increased from 86.8% to 88.3%.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among MTB shoes brands worldwide decreased from 7.3% to 6.1%.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among MTB shoes brands worldwide peaked at 91.8% in December 2025 and was lowest at 83.5% in April 2026.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among MTB shoes brands worldwide peaked at 8.6% in April 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among MTB shoes brands worldwide peaked at 6.1% in April 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB shoes brands worldwide peaked at 2.7% in July 2026 and was lowest at 0.99% in September 2026.
- Across the 12 months ending September 2026, Specialized, Giro and Sidi held steady: their estimated Share of Search among MTB shoes brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for MTB shoes brands worldwide in September 2026?
5 changes

In September 2026, Shimano gained estimated Share of Search among MTB shoes brands worldwide, from 5% to 6.1%.
In September 2026, Specialized gained estimated Share of Search among MTB shoes brands worldwide, from 3.7% to 4.3%.
In September 2026, Vans lost estimated Share of Search among MTB shoes brands worldwide, from 89.3% to 88.3%.

In September 2026, Giro lost estimated Share of Search among MTB shoes brands worldwide, from 1.6% to 0.99%.

Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

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