Brandwave

How popular isFive Ten?

In September 2026, people searched for Five Ten by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.38% of all global MTB shoes brand searches, placing Five Ten fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about MTB shoes brands, Five Ten appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Five Ten is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. VansShare of searches 92.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ShimanoShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. GiroShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Five TenShare of searches 0.38%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SidiShare of searches 0.22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top MTB shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Five Ten is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Ten1st
  2. Shimano2nd
  3. Specialized3rd
  4. Giro4th
  5. Sidi5th
  6. Vans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which MTB shoes brands compete with Five Ten?

Five Ten against MTB shoes brands worldwide, by month

Share of searches by month for Vans, Shimano, Five Ten. The figures are in the table below the chart.

View monthly share of searches table
MonthVansShimanoGiroFive TenSidiSpecialized
Oct 202590.8%7.6%0.88%0.46%0.24%0.05%
Nov 202594.3%4.3%0.89%0.32%0.15%0.03%
Dec 202594.2%4.3%1.1%0.26%0.15%0.03%
Jan 202691.5%6.3%1.6%0.38%0.21%0.05%
Feb 202691.9%6.3%1.1%0.46%0.21%0.08%
Mar 202692.1%6.3%0.88%0.46%0.22%0.05%
Apr 202689%9.1%1%0.55%0.27%0.06%
May 202690.8%7.6%0.87%0.46%0.25%0.05%
Jun 202690.7%7.6%0.88%0.46%0.26%0.06%
Jul 202692.3%6.3%0.73%0.31%0.24%0.05%
Aug 202693.5%5.2%0.73%0.32%0.2%0.04%
Sep 202692.3%6.3%0.72%0.38%0.22%0.04%

  1. 1.Vans

    92.3%

    Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  2. 2.Shimano

    6.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Giro

    0.72%

    Held 3rd. 42.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  4. 4.Five Ten

    0.38%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sidi

    0.22%

    Held 5th. 12.6K estimated branded searches, -10.6% vs prior month. Share 0 points.

  6. 6.Specialized

    0.04%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Five Ten and its closest rivals

Every comparison with Five Ten

5 comparisons

How has branded search demand for Five Ten changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Five Ten worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands worldwide held steady, from 0.46% to 0.38%.

How did search popularity change for MTB shoes brands worldwide in September 2026?

3 changes

  1. In September 2026, Shimano gained share of searches among MTB shoes brands worldwide, from 5.2% to 6.3%.

  2. In September 2026, Vans lost share of searches among MTB shoes brands worldwide, from 93.5% to 92.3%.

  3. Estimated monthly branded searches for Sidi worldwide rose 10.5% over 12 measured months, from 11.4K to 12.6K in September 2026.

How are Five Ten’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Five Ten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • five ten
  • fiveten

How the Brand Demand Index is measured

Who owns Five Ten?

Five Ten is owned by Adidas. Brandwave also tracks Adidas, owned by the same company, worldwide.

Do you work for Five Ten? To request corrections or removal please contact us via our support page and we will be happy to assist.

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