Brandwave

How popular isSpecialized in search?

In September 2026, there were an estimated 1.1M branded searches for Specialized worldwide which held steady over the last 12 months. Specialized holds 3.7% estimated Share of Search among mtb Shoes brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Adidas73.6%
  2. Vans18.1%
  3. Specialized3.7%
  4. Sidi2.8%
  5. Shimano1.2%
  6. Giro0.68%
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Which mtb Shoes brands compete with Specialized?

Specialized against mtb Shoes brands worldwide, by month

Share of Search by month for Adidas, Vans, Specialized, Sidi. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasVansSpecializedSidiShimanoGiro
Oct 202577.3%14.6%3.4%2.7%1.2%0.67%
Nov 202578.8%15.9%2.5%1.6%0.73%0.49%
Dec 202576.1%18.3%2.4%1.9%0.84%0.56%
Jan 202677%15.4%3%2.9%1.1%0.7%
Feb 202676.9%15.5%3%2.9%1.1%0.71%
Mar 202677.4%15.1%3.6%2.3%1%0.57%
Apr 202676.6%14.6%4.4%2.2%1.5%0.67%
May 202675.1%15.2%3.8%2.3%1.3%2.3%
Jun 202678.4%13.7%4%2.1%1.1%0.77%
Jul 202677.2%16%3.8%1.3%1.1%0.6%
Aug 202675.1%18.6%3.6%1%1%0.57%
Sep 202673.6%18.1%3.7%2.8%1.2%0.68%

  1. 1.Adidas

    73.6%

    Held 1st. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  2. 2.Vans

    18.1%

    Held 2nd. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  3. 3.Specialized

    3.7%

    Held 3rd. 1.1M estimated branded searches, -14.9% vs prior month. Share 0 points.

  4. 4.Sidi

    2.8%

    Moved from 5th to 4th. 823K estimated branded searches, +123.6% vs prior month. Share +1.7 points.

  5. 5.Shimano

    1.2%

    Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Giro

    0.68%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Specialized and its closest rivals

Every comparison with Specialized

How has branded search demand for Specialized changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide held steady, from 1M to 1.1M.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb Shoes brands worldwide peaked at 4.4% in April 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for mtb Shoes brands worldwide in September 2026?

  1. In September 2026, Sidi overtook Shimano to rank 4th among mtb Shoes brands worldwide, with 2.8% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among mtb Shoes brands worldwide, from 75.1% to 73.6%.

  3. In September 2026, Vans lost estimated Share of Search among mtb Shoes brands worldwide, from 18.6% to 18.1%.

Where does Specialized compete?

Specialized is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike Shoes brands3rd of 82.2%Show ranking
Mtb Shoes brands3rd of 63.7%Shown above
Gravel Bike brands2nd of 821.3%Show ranking
Downhill brands2nd of 422.4%Show ranking
Bike brands1st of 637.2%Show ranking
Bicycle brands1st of 738.2%Show ranking
Bike saddles2nd of 642%Show ranking
Gravel Shoes brands1st of 542.8%Show ranking
Road Shoes brands1st of 347.7%Show ranking
Ebikes brands1st of 555.5%Show ranking
Mtb brands1st of 659.2%Show ranking
Electric mountain bike brands1st of 460.6%Show ranking
Ebike brands1st of 766.5%Show ranking
Chainring Guard brands1st of 468.2%Show ranking
Bib Shorts brands1st of 769.3%Show ranking
Cycling gloves1st of 670.1%Show ranking
Bike helmet brands1st of 570.7%Show ranking
Mtb Gloves brands1st of 676.5%Show ranking
Bike Gloves brands1st of 480.6%Show ranking

How is Specialized measured?

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • specialized
  • specialized bicycle
  • specialized bike
  • specialized bikes rockhopper

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How the Brand Demand Index is measured

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