Brandwave

How popular isCube in search?

In September 2026, there were an estimated 201K branded searches for Cube worldwide which is up 48.9% over the last 12 months. Cube holds 10.6% estimated Share of Search among bike brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merida35.6%
  2. Specialized27.1%
  3. Trek19.5%
  4. Cube10.6%
  5. Giant7.1%
  6. Avanti0.08%
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Which bike brands compete with Cube?

Cube against bike brands worldwide, by month

Share of Search by month for Merida, Specialized, Trek, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthMeridaSpecializedTrekCubeGiantAvanti
Oct 202539.5%25.2%17.7%7.9%9.7%0.11%
Nov 202537.8%28.4%16.9%7.6%9.3%0.11%
Dec 202540.4%24.8%18.1%6.6%9.9%0.14%
Jan 202644.5%22.9%16.3%7.3%8.9%0.13%
Feb 202644.8%22.5%16.4%7.3%9%0.11%
Mar 202635.5%27.7%19.4%8.7%8.7%0.1%
Apr 202632.5%30.2%17.8%9.7%9.7%0.09%
May 202631%29.6%20.7%9.3%9.3%0.09%
Jun 202631%29.6%20.7%9.3%9.3%0.09%
Jul 202635.5%27.7%19.4%8.7%8.7%0.08%
Aug 202632.7%25.5%21.8%11.9%8%0.08%
Sep 202635.6%27.1%19.5%10.6%7.1%0.08%

  1. 1.Merida

    35.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Specialized

    27.1%

    Held 2nd. 512K estimated branded searches, -2.6% vs prior month. Share +1.6 points.

  3. 3.Trek

    19.5%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Cube

    10.6%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  5. 5.Giant

    7.1%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Avanti

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cube and its closest rivals

Every comparison with Cube

How has branded search demand for Cube changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cube worldwide rose from 135K to 201K.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide increased from 7.9% to 10.6%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide peaked at 11.9% in August 2026 and was lowest at 6.6% in December 2025.
  • Across the 12 months ending September 2026, Cube rose from 5th to 4th among bike brands worldwide.

How did search popularity change for bike brands worldwide in September 2026?

  1. In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 32.7% to 35.6%.

  2. In September 2026, Specialized gained estimated Share of Search among bike brands worldwide, from 25.5% to 27.1%.

  3. In September 2026, Trek lost estimated Share of Search among bike brands worldwide, from 21.8% to 19.5%.

  4. In September 2026, Cube lost estimated Share of Search among bike brands worldwide, from 11.9% to 10.6%.

  5. In September 2026, Giant lost estimated Share of Search among bike brands worldwide, from 8% to 7.1%.

  6. Estimated monthly branded searches for Avanti worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Cube compete?

Cube is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bicycle brands5th of 78.9%Show ranking
Downhill bike brands3rd of 68.9%Show ranking
Bike brands4th of 610.6%Shown above
Gravel bike brands3rd of 615.9%Show ranking
Electric mountain bike brands3rd of 416.5%Show ranking
Ebike brands2nd of 518.8%Show ranking

How is Cube measured?

Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cube bike

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How the Brand Demand Index is measured

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