Cube vs Trek:Which is more popular by branded search?
In August 2026, Trek had more branded searches than Cube among bicycle brands worldwide. Trek was estimated to have 450K branded searches compared to Cube’s 246K, and held a 20.8% Share of Search versus Cube’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cube or Trek?
Compare the bicycle brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trek, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Merida | Trek | Cannondale | Cube | Specialized | Giant | Scott Sports |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 6.1% |
| Nov 2025 | 36.3% | 16.2% | 13.3% | 7.3% | 10.9% | 8.9% | 7.2% |
| Dec 2025 | 39% | 17.4% | 11.7% | 6.4% | 9.6% | 9.6% | 6.3% |
| Jan 2026 | 42.4% | 15.5% | 12.7% | 6.9% | 8.5% | 8.5% | 5.6% |
| Feb 2026 | 41.2% | 15.1% | 15.1% | 6.7% | 8.3% | 8.3% | 5.4% |
| Mar 2026 | 32.5% | 17.8% | 17.8% | 8% | 9.7% | 8% | 6.2% |
| Apr 2026 | 30.8% | 16.9% | 16.9% | 9.2% | 11.3% | 9.2% | 5.7% |
| May 2026 | 29.7% | 19.9% | 16.3% | 8.9% | 10.9% | 8.9% | 5.5% |
| Jun 2026 | 29.3% | 19.6% | 16.1% | 8.8% | 10.7% | 8.8% | 6.7% |
| Jul 2026 | 33.7% | 18.4% | 15.1% | 8.3% | 10.1% | 8.3% | 6.2% |
| Aug 2026 | 31.1% | 20.8% | 13.9% | 11.4% | 9.3% | 7.6% | 5.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cube and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among bicycle brands worldwide moved from 7.5% to 11.4%, and its estimated monthly branded searches moved from 135K to 246K.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide moved from 16.8% to 20.8%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for bicycle brands worldwide in August 2026?
2 changes
In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%.
In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.