How popular isTrek in search?
In August 2026, there were an estimated 450K branded searches for Trek worldwide which is up 49.5% over the last 11 months. Trek holds 20.8% estimated Share of Search among bicycle brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Merida31.1%
Trek20.8%
Cannondale13.9%
Cube11.4%Specialized9.3%
Giant7.6%
- Scott Sports5.8%
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Which bicycle brands compete with Trek?
Share of Search by month for Merida, Trek, Cannondale, Cube, Specialized, Giant, Scott Sports. The figures are in the table below the chart.
View monthly share of search table
| Month | Merida | Trek | Cannondale | Cube | Specialized | Giant | Scott Sports |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 6.1% |
| Nov 2025 | 36.3% | 16.2% | 13.3% | 7.3% | 10.9% | 8.9% | 7.2% |
| Dec 2025 | 39% | 17.4% | 11.7% | 6.4% | 9.6% | 9.6% | 6.3% |
| Jan 2026 | 42.4% | 15.5% | 12.7% | 6.9% | 8.5% | 8.5% | 5.6% |
| Feb 2026 | 41.2% | 15.1% | 15.1% | 6.7% | 8.3% | 8.3% | 5.4% |
| Mar 2026 | 32.5% | 17.8% | 17.8% | 8% | 9.7% | 8% | 6.2% |
| Apr 2026 | 30.8% | 16.9% | 16.9% | 9.2% | 11.3% | 9.2% | 5.7% |
| May 2026 | 29.7% | 19.9% | 16.3% | 8.9% | 10.9% | 8.9% | 5.5% |
| Jun 2026 | 29.3% | 19.6% | 16.1% | 8.8% | 10.7% | 8.8% | 6.7% |
| Jul 2026 | 33.7% | 18.4% | 15.1% | 8.3% | 10.1% | 8.3% | 6.2% |
| Aug 2026 | 31.1% | 20.8% | 13.9% | 11.4% | 9.3% | 7.6% | 5.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 673K | 0% | -2.5 points | |
| 2, held 2nd | 20.8% | 450K | +22.3% | +2.4 points | |
| 3, held 3rd | 13.9% | 301K | 0% | -1.1 points | |
| 4, moved from 5th to 4th | 11.4% | 246K | +49.1% | +3.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.3% | 201K | 0% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.6% | 165K | 0% | -0.6 points | |
| 7, held 7th | 5.8% | 125K | 0% | -0.5 points |
1.Merida
31.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
Trek20.8%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
13.9%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
Cube11.4%
Moved from 5th to 4th. 246K estimated branded searches, +49.1% vs prior month. Share +3.1 points.
9.3%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.
7.6%
Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.8%
Held 7th. 125K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Trek and its closest rivals
How has branded search demand for Trek changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide increased from 16.8% to 20.8%.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide peaked at 20.8% in August 2026 and was lowest at 15.1% in February 2026.
How did search popularity change for bicycle brands worldwide in August 2026?
6 changes
In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%.
In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%.
In August 2026, Merida lost estimated Share of Search among bicycle brands worldwide, from 33.7% to 31.1%.
In August 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 15.1% to 13.9%.
In August 2026, Specialized lost estimated Share of Search among bicycle brands worldwide, from 10.1% to 9.3%.
In August 2026, Giant lost estimated Share of Search among bicycle brands worldwide, from 8.3% to 7.6%.
How is Trek measured?
Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trek bike
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Is Trek your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.