Brandwave

Trek vs VanMoof:Which is more popular?

In September 2026, Trek had more branded searches than VanMoof among e-bike brands worldwide. Trek had about 368,000 branded searches, while VanMoof had 74,000. Trek made up 55.9% of all e-bike brand searches we track, and VanMoof accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Trek appeared in four of the five answers and VanMoof in none.

Among e-bike brands worldwide in September 2026

Who do people search for more?

Trek, about 5 searches for every 1 for VanMoof

Trek 368K searchesVanMoof 74K searches

Who does AI mention more?

Trek, mentioned in 4 of 5 answers, VanMoof in 0

Trek in 4 of 5VanMoof in 0 of 5

Who does AI recommend more?

Trek, the only one of the two named

Trek first in 4VanMoof never named

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. VanMoof did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aventon1st
  2. Trek2nd
  3. Lectric3rd
  4. Specialized4th
  5. Ride1Up5th
  6. Gazelle Bikes6th
  7. Rad Power Bikes7th
  8. VanMoof–
  9. Cowboy Bikes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lectric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gazelle Bikes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Trek or VanMoof more popular in search?

This chart shows how often people search Google for Trek and VanMoof by name. Each line represents a brand's share of searches for all nine e-bike brands we track, month by month, from English-language searches worldwide.

Trek and VanMoof among e-bike brands worldwide, by month

Share of searches by month for Trek, VanMoof. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekVanMoofAventonSpecializedGazelle BikesLectricCowboy BikesRide1UpRad Power Bikes
Oct 202549.2%9.9%8.1%8.1%6.4%14.8%3.1%0.47%<0.01%
Nov 202547%11.6%7.7%6.3%6.1%17.3%3.4%0.55%<0.01%
Dec 202552.7%8.7%8.7%5.8%4.6%15.9%3.1%0.62%0%
Jan 202651.9%10.4%7%5.7%5.5%15.6%3%0.76%<0.01%
Feb 202651.4%10.3%6.9%5.7%6.3%15.5%3.2%0.75%<0.01%
Mar 202641.8%8.4%6.9%5.6%6.3%28%2.6%0.41%<0.01%
Apr 202645.8%9.2%9.2%7.5%8%16.8%2.9%0.55%<0.01%
May 202654.7%9%9%7.4%7.8%9%2.5%0.66%<0.01%
Jun 202654.1%8.9%10.9%7.3%8.1%7.3%2.8%0.65%<0.01%
Jul 202655.2%9.1%9.1%7.4%8.3%7.4%2.8%0.66%<0.01%
Aug 202659.1%9.7%7.9%6.5%7.3%6.5%2.5%0.58%<0.01%
Sep 202655.9%11.2%9.2%7.5%6.9%6.1%2.7%0.55%<0.01%

How has the Trek and VanMoof comparison changed over the last 12 months?

3 findings
  • Trek was ahead of VanMoof in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Trek’s share of searches among e-bike brands worldwide moved from 49.2% to 55.9%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, VanMoof’s share of searches among e-bike brands worldwide moved from 9.9% to 11.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for e-bike brands worldwide in September 2026?

2 changes
  1. In September 2026, VanMoof gained share of searches among e-bike brands worldwide, from 9.7% to 11.2%.

  2. In September 2026, Trek lost share of searches among e-bike brands worldwide, from 59.1% to 55.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Trek’s and VanMoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trek

1 branded search term

  • trek bike

VanMoof

1 branded search term

  • vanmoof

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

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