Brandwave

How popular isTrek?

In September 2026, people searched for Trek by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 55.9% of all global e-bike brand searches, placing Trek first out of nine brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Trek appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Trek is the most searched of 9 competitors and the second most recommended in AI answers.

  1. TrekShare of searches 55.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. VanMoofShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AventonShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SpecializedShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Gazelle BikesShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trek is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aventon1st
  2. Trek2nd
  3. Lectric3rd
  4. Specialized4th
  5. Ride1Up5th
  6. Gazelle Bikes6th
  7. Rad Power Bikes7th
  8. VanMoof–
  9. Cowboy Bikes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lectric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gazelle Bikes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which e-bike brands compete with Trek?

Trek against e-bike brands worldwide, by month

Share of searches by month for Trek, VanMoof, Aventon, Specialized, Gazelle Bikes, Lectric, Cowboy Bikes. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekVanMoofAventonSpecializedGazelle BikesLectricCowboy BikesRide1UpRad Power Bikes
Oct 202549.2%9.9%8.1%8.1%6.4%14.8%3.1%0.47%<0.01%
Nov 202547%11.6%7.7%6.3%6.1%17.3%3.4%0.55%<0.01%
Dec 202552.7%8.7%8.7%5.8%4.6%15.9%3.1%0.62%0%
Jan 202651.9%10.4%7%5.7%5.5%15.6%3%0.76%<0.01%
Feb 202651.4%10.3%6.9%5.7%6.3%15.5%3.2%0.75%<0.01%
Mar 202641.8%8.4%6.9%5.6%6.3%28%2.6%0.41%<0.01%
Apr 202645.8%9.2%9.2%7.5%8%16.8%2.9%0.55%<0.01%
May 202654.7%9%9%7.4%7.8%9%2.5%0.66%<0.01%
Jun 202654.1%8.9%10.9%7.3%8.1%7.3%2.8%0.65%<0.01%
Jul 202655.2%9.1%9.1%7.4%8.3%7.4%2.8%0.66%<0.01%
Aug 202659.1%9.7%7.9%6.5%7.3%6.5%2.5%0.58%<0.01%
Sep 202655.9%11.2%9.2%7.5%6.9%6.1%2.7%0.55%<0.01%

  1. 1.Trek

    55.9%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.VanMoof

    11.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Aventon

    9.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Specialized

    7.5%

    Moved from 6th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Gazelle Bikes

    6.9%

    Moved from 4th to 5th. 45.2K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.Lectric

    6.1%

    Moved from 5th to 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Cowboy Bikes

    2.7%

    Held 7th. 17.5K estimated branded searches, -6.4% vs prior month. Share +0.2 points.

  8. 8.Ride1Up

    0.55%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Rad Power Bikes

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Trek and its closest rivals

Every comparison with Trek

17 comparisons

How has branded search demand for Trek changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Trek’s share of searches among e-bike brands worldwide increased from 49.2% to 55.9%.
  • Across the 12 months ending September 2026, Trek’s share of searches among e-bike brands worldwide peaked at 59.1% in August 2026 and was lowest at 41.8% in March 2026.

How did search popularity change for e-bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Specialized overtook Gazelle Bikes and Lectric to rank 4th among e-bike brands worldwide, with 7.5% of the searches.

  2. In September 2026, VanMoof gained share of searches among e-bike brands worldwide, from 9.7% to 11.2%.

  3. In September 2026, Aventon gained share of searches among e-bike brands worldwide, from 7.9% to 9.2%.

  4. In September 2026, Trek lost share of searches among e-bike brands worldwide, from 59.1% to 55.9%.

  5. Estimated monthly branded searches for Ride1Up worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Gazelle Bikes worldwide rose 15.3% over 12 measured months, from 39.2K to 45.2K in September 2026.

How are Trek’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trek bike

Do you work for Trek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trek compete?

Trek is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bicycle brands3rd of 815.1%Show ranking
Bike brands2nd of 621.8%Show ranking
Electric mountain bike brands2nd of 722.6%Show ranking
Road bike brands2nd of 529.4%Show ranking
Mountain bike brands2nd of 634.2%Show ranking
Ebike brands1st of 745.2%Show ranking
E-bike brands1st of 955.9%Shown above
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Is Trek your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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