Brandwave

Bicycle brands:Which brands are most popular in search?

In August 2026, Merida was the most searched among bicycle brands worldwide, with an estimated 673K branded searches and 31.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merida31.1%
  2. Trek20.8%
  3. Cannondale13.9%
  4. Cube11.4%
  5. Specialized9.3%
  6. Giant7.6%
  7. Scott Sports5.8%

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Share of SearchLeaderboard

Compare the bicycle brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bicycle brands worldwide, by month

Share of Search by month for Merida, Trek, Cannondale, Cube, Specialized, Giant, Scott Sports. The figures are in the table below the chart.

View monthly share of search table
MonthMeridaTrekCannondaleCubeSpecializedGiantScott Sports
Oct 202537.5%16.8%13.7%7.5%9.2%9.2%6.1%
Nov 202536.3%16.2%13.3%7.3%10.9%8.9%7.2%
Dec 202539%17.4%11.7%6.4%9.6%9.6%6.3%
Jan 202642.4%15.5%12.7%6.9%8.5%8.5%5.6%
Feb 202641.2%15.1%15.1%6.7%8.3%8.3%5.4%
Mar 202632.5%17.8%17.8%8%9.7%8%6.2%
Apr 202630.8%16.9%16.9%9.2%11.3%9.2%5.7%
May 202629.7%19.9%16.3%8.9%10.9%8.9%5.5%
Jun 202629.3%19.6%16.1%8.8%10.7%8.8%6.7%
Jul 202633.7%18.4%15.1%8.3%10.1%8.3%6.2%
Aug 202631.1%20.8%13.9%11.4%9.3%7.6%5.8%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Merida

    31.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Trek

    20.8%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.Cannondale

    13.9%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Cube

    11.4%

    Moved from 5th to 4th. 246K estimated branded searches, +49.1% vs prior month. Share +3.1 points.

  5. 5.Specialized

    9.3%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Giant

    7.6%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Scott Sports

    5.8%

    Held 7th. 125K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among bicycle brands worldwide?

In August 2026, Merida was the most searched among bicycle brands worldwide, with an estimated 673K branded searches and 31.1% estimated Share of Search within this set. Trek is in 2nd place, 10.3 percentage points behind at 20.8% Share of Search.

Global bicycle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Merida37.5% → 31.1%42.4%Jan 202629.3%Jun 20261st
Trek16.8% → 20.8%20.8%Aug 202615.1%Feb 20262nd
Cannondale13.7% → 13.9%17.8%Mar 202611.7%Dec 20253rd
Cube7.5% → 11.4%11.4%Aug 20266.4%Dec 20256th → 4th
Specialized9.2% → 9.3%11.3%Apr 20268.3%Feb 20265th
Giant9.2% → 7.6%9.6%Dec 20257.6%Aug 20264th → 6th
Scott Sports6.1% → 5.8%7.2%Nov 20255.4%Feb 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Merida’s estimated Share of Search among bicycle brands worldwide decreased from 37.5% to 31.1%.
  • Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide increased from 16.8% to 20.8%.
  • Across the 11 months ending August 2026, Cube’s estimated Share of Search among bicycle brands worldwide increased from 7.5% to 11.4%.
  • Across the 11 months ending August 2026, Giant’s estimated Share of Search among bicycle brands worldwide decreased from 9.2% to 7.6%.
  • Across the 11 months ending August 2026, Merida’s estimated Share of Search among bicycle brands worldwide peaked at 42.4% in January 2026 and was lowest at 29.3% in June 2026.
  • Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide peaked at 20.8% in August 2026 and was lowest at 15.1% in February 2026.
  • Across the 11 months ending August 2026, Cannondale’s estimated Share of Search among bicycle brands worldwide peaked at 17.8% in March 2026 and was lowest at 11.7% in December 2025.
  • Across the 11 months ending August 2026, Cube’s estimated Share of Search among bicycle brands worldwide peaked at 11.4% in August 2026 and was lowest at 6.4% in December 2025.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bicycle brands worldwide peaked at 11.3% in April 2026 and was lowest at 8.3% in February 2026.
  • Across the 11 months ending August 2026, Giant’s estimated Share of Search among bicycle brands worldwide peaked at 9.6% in December 2025 and was lowest at 7.6% in August 2026.
  • Across the 11 months ending August 2026, Scott Sports’ estimated Share of Search among bicycle brands worldwide peaked at 7.2% in November 2025 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Cube rose from 6th to 4th among bicycle brands worldwide.
  • Across the 11 months ending August 2026, Giant fell from 4th to 6th among bicycle brands worldwide.
  • Across the 11 months ending August 2026, Cannondale, Specialized and Scott Sports held steady: their estimated Share of Search among bicycle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bicycle brands worldwide in August 2026?

  1. In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%.

  2. In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%.

  3. In August 2026, Merida lost estimated Share of Search among bicycle brands worldwide, from 33.7% to 31.1%.

  4. In August 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 15.1% to 13.9%.

  5. In August 2026, Specialized lost estimated Share of Search among bicycle brands worldwide, from 10.1% to 9.3%.

  6. In August 2026, Giant lost estimated Share of Search among bicycle brands worldwide, from 8.3% to 7.6%.

  7. Estimated monthly branded searches for Scott Sports worldwide rose 14.9% over 11 measured months, from 109K to 125K in August 2026.

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