Brandwave

How popular isTrek in search?

In September 2026, there were an estimated 368K branded searches for Trek worldwide which is up 22.3% over the last 12 months. Trek holds 21.8% estimated Share of Search among bike brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merida39.8%
  2. Trek21.8%
  3. Specialized18.4%
  4. Cube11.9%
  5. Giant8%
  6. Avanti0.09%
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Which bike brands compete with Trek?

Trek against bike brands worldwide, by month

Share of Search by month for Merida, Trek, Specialized, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthMeridaTrekSpecializedCubeGiantAvanti
Oct 202543.7%19.5%17.1%8.8%10.7%0.12%
Nov 202542.6%19.1%19.2%8.5%10.5%0.12%
Dec 202544.9%20.1%16.5%7.4%11%0.15%
Jan 202648.9%17.9%15.4%8%9.8%0.14%
Feb 202649.2%18%14.8%8%9.9%0.12%
Mar 202639.6%21.7%19.1%9.7%9.7%0.11%
Apr 202636.9%20.2%20.8%11%11%0.1%
May 202635%23.4%20.6%10.4%10.4%0.1%
Jun 202634.9%23.4%20.6%10.5%10.5%0.1%
Jul 202639.7%21.7%19.1%9.7%9.7%0.09%
Aug 202636.2%24.2%17.4%13.2%8.9%0.09%
Sep 202639.8%21.8%18.4%11.9%8%0.09%

  1. 1.Merida

    39.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Trek

    21.8%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.Specialized

    18.4%

    Held 3rd. 311K estimated branded searches, -4.2% vs prior month. Share +1 points.

  4. 4.Cube

    11.9%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  5. 5.Giant

    8%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Avanti

    0.09%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Trek and its closest rivals

Every comparison with Trek

How has branded search demand for Trek changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide increased from 19.5% to 21.8%.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide peaked at 24.2% in August 2026 and was lowest at 17.9% in January 2026.

How did search popularity change for bike brands worldwide in September 2026?

  1. In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 36.2% to 39.8%.

  2. In September 2026, Specialized gained estimated Share of Search among bike brands worldwide, from 17.4% to 18.4%.

  3. In September 2026, Trek lost estimated Share of Search among bike brands worldwide, from 24.2% to 21.8%.

  4. In September 2026, Cube lost estimated Share of Search among bike brands worldwide, from 13.2% to 11.9%.

  5. In September 2026, Giant lost estimated Share of Search among bike brands worldwide, from 8.9% to 8%.

  6. Estimated monthly branded searches for Avanti worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Trek compete?

Trek is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bicycle brands2nd of 717.8%Show ranking
Bike brands2nd of 621.8%Shown above
Electric mountain bike brands1st of 436.3%Show ranking
Road bike brands1st of 349.1%Show ranking
Mountain bike brands1st of 457.4%Show ranking

How is Trek measured?

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trek bike

Do you work for Trek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Trek your brand?

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