Mountain bike brands:Which are searched most?
In September 2026, Santa Cruz was the most searched among mountain bike brands worldwide, with an estimated 3.4M branded searches and 79.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Santa Cruz79.1%
YETI9%
Trek8.6%Giant3.1%
Scott0.15%
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Share of SearchLeaderboard
Compare the mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz, YETI, Trek, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | YETI | Trek | Giant | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 13.3% | 10.9% | 6% | 0.24% |
| Nov 2025 | 64.1% | 20.1% | 10% | 5.5% | 0.22% |
| Dec 2025 | 59.5% | 25.9% | 9.3% | 5.1% | 0.2% |
| Jan 2026 | 73.8% | 13.8% | 7.9% | 4.3% | 0.21% |
| Feb 2026 | 70.7% | 14.8% | 9.2% | 5.1% | 0.25% |
| Mar 2026 | 68.3% | 12.2% | 13.3% | 6% | 0.24% |
| Apr 2026 | 70.9% | 11.5% | 11.3% | 6.2% | 0.2% |
| May 2026 | 67.9% | 12.8% | 13.3% | 5.9% | 0.16% |
| Jun 2026 | 70.2% | 13.2% | 11.3% | 5.1% | 0.17% |
| Jul 2026 | 69.7% | 13.8% | 11.3% | 5% | 0.17% |
| Aug 2026 | 67.6% | 14% | 13.3% | 4.9% | 0.19% |
| Sep 2026 | 79.1% | 9% | 8.6% | 3.1% | 0.15% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.1% | 3.4M | +48.1% | +11.5 points | |
| 2, held 2nd | 9% | 388K | -18.4% | -5 points | |
| 3, held 3rd | 8.6% | 368K | -18.2% | -4.7 points | |
| 4, held 4th | 3.1% | 135K | -18.2% | -1.7 points | |
| 5, held 5th | 0.15% | 6.6K | 0% | 0 points |
79.1%
Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +11.5 points.
2.
YETI9%
Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -5 points.
3.
Trek8.6%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
4.
3.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.
Scott0.15%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among mountain bike brands worldwide?
5 brands
In September 2026, Santa Cruz was the most searched among mountain bike brands worldwide, with an estimated 3.4M branded searches and 79.1% estimated Share of Search within this set. YETI is in 2nd place, 70 percentage points behind at 9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Santa Cruz | 69.5% → 79.1% | 79.1%Sep 2026 | 59.5%Dec 2025 | 1st |
| YETI | 13.3% → 9% | 25.9%Dec 2025 | 9%Sep 2026 | 2nd |
| Trek | 10.9% → 8.6% | 13.3%Mar 2026 | 7.9%Jan 2026 | 3rd |
| Giant | 6% → 3.1% | 6.2%Apr 2026 | 3.1%Sep 2026 | 4th |
| Scott | 0.24% → 0.15% | 0.25%Feb 2026 | 0.15%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide increased from 69.5% to 79.1%.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide decreased from 13.3% to 9%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide decreased from 10.9% to 8.6%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide decreased from 6% to 3.1%.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide peaked at 79.1% in September 2026 and was lowest at 59.5% in December 2025.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide peaked at 25.9% in December 2025 and was lowest at 9% in September 2026.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide peaked at 13.3% in March 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide peaked at 6.2% in April 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Scott held steady: its estimated Share of Search among mountain bike brands worldwide moved less than 0.5 percentage points.
How did search popularity change for mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Santa Cruz gained estimated Share of Search among mountain bike brands worldwide, from 67.6% to 79.1%.
In September 2026, YETI lost estimated Share of Search among mountain bike brands worldwide, from 14% to 9%.
In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 13.3% to 8.6%.
In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 4.9% to 3.1%.
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