How popular isCanyon in search?
In September 2026, people searched for Canyon by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 33% of all global mountain bike brand searches, placing Canyon first out of seven brands. These are worldwide searches for English-language branded terms.
Canyon33%
Trek33%
Giant12.1%
Santa Cruz10.3%
Specialized6.1%
Yeti Cycles3.6%
Scott2%
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Which mountain bike brands compete with Canyon?
Share of searches by month for Canyon, Trek, Giant, Santa Cruz, Specialized, Yeti Cycles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canyon | Trek | Giant | Santa Cruz | Specialized | Yeti Cycles | Scott |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 29.4% | 16.1% | 11.4% | 7.2% | 4.8% | 1.8% |
| Nov 2025 | 29.2% | 29.2% | 16% | 11.4% | 7.2% | 4.8% | 2.2% |
| Dec 2025 | 25.9% | 31.7% | 17.4% | 10.1% | 8.7% | 4.3% | 1.9% |
| Jan 2026 | 30.2% | 30.2% | 16.6% | 9.6% | 7.4% | 4.1% | 1.8% |
| Feb 2026 | 26.1% | 32% | 17.5% | 10.3% | 7.8% | 4.3% | 1.9% |
| Mar 2026 | 32.5% | 32.5% | 14.6% | 8.5% | 6.5% | 3.6% | 2% |
| Apr 2026 | 29.7% | 29.7% | 16.2% | 9.4% | 10% | 3.3% | 1.8% |
| May 2026 | 31.8% | 31.8% | 14.2% | 9.9% | 7.1% | 3.5% | 1.6% |
| Jun 2026 | 31.7% | 31.7% | 14.2% | 9.9% | 7.1% | 3.5% | 1.9% |
| Jul 2026 | 31.4% | 31.4% | 14.1% | 9.9% | 7% | 4.2% | 1.9% |
| Aug 2026 | 29.3% | 35.9% | 13.2% | 9.3% | 6.6% | 3.9% | 1.8% |
| Sep 2026 | 33% | 33% | 12.1% | 10.3% | 6.1% | 3.6% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33% | 368K | 0% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33% | 368K | -18.2% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.1% | 135K | -18.2% | -1.1 points | |
| 4, held 4th | 10.3% | 115K | -1% | +1 points | |
| 5, held 5th | 6.1% | 67.6K | -18.2% | -0.5 points | |
| 6, held 6th | 3.6% | 40.5K | -18.2% | -0.3 points | |
| 7, held 7th | 2% | 22.2K | 0% | +0.2 points |
1.
Canyon33%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +3.6 points.
2.
Trek33%
Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
3.
Giant12.1%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
10.3%
Held 4th. 115K estimated branded searches, -1% vs prior month. Share +1 points.
6.1%
Held 5th. 67.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3.6%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.
Scott2%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Canyon and its closest rivals
Every comparison with Canyon
13 comparisons
How has branded search demand for Canyon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Canyon worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Canyon’s share of searches among mountain bike brands worldwide increased from 29.4% to 33%.
- Across the 12 months ending September 2026, Canyon’s share of searches among mountain bike brands worldwide peaked at 33% in September 2026 and was lowest at 25.9% in December 2025.
How did search popularity change for mountain bike brands worldwide in September 2026?
6 changes
In September 2026, Canyon overtook Trek to become the leader among mountain bike brands worldwide, with 33% of the searches.
In September 2026, Santa Cruz gained share of searches among mountain bike brands worldwide, from 9.3% to 10.3%.
In September 2026, Trek lost share of searches among mountain bike brands worldwide, from 35.9% to 33%.
In September 2026, Giant lost share of searches among mountain bike brands worldwide, from 13.2% to 12.1%.
In September 2026, Specialized lost share of searches among mountain bike brands worldwide, from 6.6% to 6.1%.
Estimated monthly branded searches for Scott worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are Canyon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Canyon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- canyon bikes
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Where does Canyon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bicycle brands | 2nd of 8 | 15.1% | Show ranking |
| Electric mountain bike brands | 1st of 7 | 22.6% | Show ranking |
| Gravel bike brands | 1st of 7 | 26.2% | Show ranking |
| Road bike brands | 1st of 5 | 29.4% | Show ranking |
| Mountain bike brands | 1st of 7 | 33% | Shown above |
Is Canyon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.