Brandwave

Canyon vs Cervélo:Which is searched more?

In September 2026, Canyon had more branded searches than Cervélo among road bike brands worldwide. Canyon had about 368,000 branded searches, while Cervélo had 135,000. Canyon made up 29.4% of all road bike brand searches we track, and Cervélo accounted for 10.8%. These are worldwide searches for English-language branded terms.

Share of searches among road bike brands worldwide in September 2026Is Canyon or Cervélo more popular in search?
Canyon29.4%368K searches
vs
Cervélo10.8%135K searches

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Is Canyon or Cervélo more popular in search?

Compare the road bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canyon and Cervélo among road bike brands worldwide, by month

Share of searches by month for Canyon, Cervélo. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekCannondaleCervéloGiant
Oct 202526.8%26.8%21.9%9.8%14.7%
Nov 202526.8%26.8%21.9%9.9%14.7%
Dec 202524%29.4%19.7%10.8%16.1%
Jan 202626.8%26.8%21.9%9.9%14.7%
Feb 202621.9%26.8%26.8%9.9%14.7%
Mar 202626.2%26.2%26.2%9.6%11.8%
Apr 202625%25%25%11.2%13.7%
May 202627.5%27.5%22.5%10.1%12.3%
Jun 202627.5%27.5%22.5%10.1%12.3%
Jul 202626.2%26.2%21.5%14.3%11.8%
Aug 202625.4%31.1%20.8%11.4%11.4%
Sep 202629.4%29.4%19.6%10.8%10.8%

How has the Canyon and Cervélo comparison changed over the last 12 months?

3 findings
  • Canyon was ahead of Cervélo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canyon’s share of searches among road bike brands worldwide moved from 26.8% to 29.4%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Cervélo’s share of searches among road bike brands worldwide moved from 9.8% to 10.8%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for road bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Canyon overtook Trek to become the leader among road bike brands worldwide, with 29.4% of the searches.

  2. In September 2026, Cervélo lost share of searches among road bike brands worldwide, from 11.4% to 10.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Canyon’s and Cervélo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canyon

1 branded search term

  • canyon bikes

Cervélo

1 branded search term

  • cervelo

How the Brand Demand Index is measured

Other head-to-heads among road bike brands

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