Brandwave

How popular isCervélo in search?

In September 2026, people searched for Cervélo by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 10.8% of all global road bike brand searches, placing Cervélo fourth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Canyon29.4%
  2. Trek29.4%
  3. Cannondale19.6%
  4. Cervélo10.8%
  5. Giant10.8%

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Which road bike brands compete with Cervélo?

Cervélo against road bike brands worldwide, by month

Share of searches by month for Canyon, Trek, Cannondale, Cervélo, Giant. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekCannondaleCervéloGiant
Oct 202526.8%26.8%21.9%9.8%14.7%
Nov 202526.8%26.8%21.9%9.9%14.7%
Dec 202524%29.4%19.7%10.8%16.1%
Jan 202626.8%26.8%21.9%9.9%14.7%
Feb 202621.9%26.8%26.8%9.9%14.7%
Mar 202626.2%26.2%26.2%9.6%11.8%
Apr 202625%25%25%11.2%13.7%
May 202627.5%27.5%22.5%10.1%12.3%
Jun 202627.5%27.5%22.5%10.1%12.3%
Jul 202626.2%26.2%21.5%14.3%11.8%
Aug 202625.4%31.1%20.8%11.4%11.4%
Sep 202629.4%29.4%19.6%10.8%10.8%

  1. 1.Canyon

    29.4%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Trek

    29.4%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Cannondale

    19.6%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  4. 4.Cervélo

    10.8%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Giant

    10.8%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between Cervélo and its closest rivals

Every comparison with Cervélo

4 comparisons

How has branded search demand for Cervélo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cervélo worldwide rose from 110K to 135K.
  • Across the 12 months ending September 2026, Cervélo’s share of searches among road bike brands worldwide increased from 9.8% to 10.8%.
  • Across the 12 months ending September 2026, Cervélo’s share of searches among road bike brands worldwide peaked at 14.3% in July 2026 and was lowest at 9.6% in March 2026.
  • Across the 12 months ending September 2026, Cervélo rose from 5th to 4th among road bike brands worldwide.

How did search popularity change for road bike brands worldwide in September 2026?

5 changes

  1. In September 2026, Canyon overtook Trek to become the leader among road bike brands worldwide, with 29.4% of the searches.

  2. In September 2026, Trek lost share of searches among road bike brands worldwide, from 31.1% to 29.4%.

  3. In September 2026, Cannondale lost share of searches among road bike brands worldwide, from 20.8% to 19.6%.

  4. In September 2026, Cervélo lost share of searches among road bike brands worldwide, from 11.4% to 10.8%.

  5. In September 2026, Giant lost share of searches among road bike brands worldwide, from 11.4% to 10.8%.

How are Cervélo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cervélo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cervelo

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How the Brand Demand Index is measured

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