Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 18% estimated Share of Search among road bike brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trek49.1%
  2. Cannondale32.8%
  3. Giant18%
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Which road bike brands compete with Giant?

Giant against road bike brands worldwide, by month

Share of Search by month for Trek, Cannondale, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthTrekCannondaleGiant
Oct 202542.3%34.6%23.2%
Nov 202542.3%34.5%23.2%
Dec 202545.1%30.2%24.7%
Jan 202642.3%34.5%23.2%
Feb 202639.2%39.2%21.5%
Mar 202640.8%40.8%18.3%
Apr 202639.3%39.3%21.5%
May 202644.2%36.1%19.7%
Jun 202644.1%36.1%19.8%
Jul 202644.1%36.1%19.8%
Aug 202649.1%32.9%18%
Sep 202649.1%32.8%18%

  1. 1.Trek

    49.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Cannondale

    32.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Giant

    18%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among road bike brands worldwide decreased from 23.2% to 18%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among road bike brands worldwide peaked at 24.7% in December 2025 and was lowest at 18% in August 2026.

How did search popularity change for road bike brands worldwide in September 2026?

  1. Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands4th of 66.1%Show ranking
Bicycle brands6th of 76.5%Show ranking
Bike brands5th of 68%Show ranking
Gravel bike brands4th of 613%Show ranking
Electric mountain bike brands4th of 413.3%Show ranking
Road bike brands3rd of 318%Shown above
Ebike brands3rd of 520.8%Show ranking
Mountain bike brands2nd of 421.1%Show ranking

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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