Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 20% estimated Share of Search among mountain bike brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trek54.4%
  2. Giant20%
  3. Santa Cruz Bicycles17.1%
  4. Scott8.5%
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Which mountain bike brands compete with Giant?

Giant against mountain bike brands worldwide, by month

Share of Search by month for Trek, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthTrekGiantSanta Cruz BicyclesScott
Oct 202548.3%26.5%18.7%6.6%
Nov 202547.9%26.3%18.7%7.2%
Dec 202550.2%27.5%16%6.3%
Jan 202649.8%27.3%15.9%7%
Feb 202649.7%27.3%16%7%
Mar 202654%24.2%14.1%7.7%
Apr 202649.9%27.2%15.8%7.1%
May 202653.4%23.8%16.7%6.1%
Jun 202652.9%23.7%16.6%6.8%
Jul 202652.5%23.5%16.6%7.4%
Aug 202657.3%21%14.9%6.8%
Sep 202654.4%20%17.1%8.5%

  1. 1.Trek

    54.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  2. 2.Giant

    20%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Santa Cruz Bicycles

    17.1%

    Held 3rd. 115K estimated branded searches, -1% vs prior month. Share +2.2 points.

  4. 4.Scott

    8.5%

    Held 4th. 57.8K estimated branded searches, +8.2% vs prior month. Share +1.7 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide decreased from 26.5% to 20%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide peaked at 27.5% in December 2025 and was lowest at 20% in September 2026.

How did search popularity change for mountain bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz Bicycles gained estimated Share of Search among mountain bike brands worldwide, from 14.9% to 17.1%.

  2. In September 2026, Scott gained estimated Share of Search among mountain bike brands worldwide, from 6.8% to 8.5%.

  3. In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 57.3% to 54.4%.

  4. In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 21% to 20%.

Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bicycle brands6th of 76%Show ranking
Downhill bike brands4th of 66%Show ranking
Bike brands5th of 67.1%Show ranking
Gravel bike brands4th of 610.7%Show ranking
Electric mountain bike brands4th of 411.1%Show ranking
Ebike brands4th of 512.6%Show ranking
Road bike brands3rd of 318%Show ranking
Mountain bike brands2nd of 420%Shown above

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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