Brandwave

Giant vs Lectric:Which is searched more?

In September 2026, Lectric had more branded searches than Giant among ebike brands worldwide. Lectric was estimated to have 148K branded searches compared to Giant’s 135K, and held a 9.3% Share of Search versus Giant’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among ebike brands worldwide in September 2026Which is more popular in search, Giant or Lectric?
Giant8.5%135K searches
vs
Lectric9.3%148K searches

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Which is more popular in search, Giant or Lectric?

Compare the ebike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giant and Lectric among ebike brands worldwide, by month

Share of Search by month for Lectric, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCubeLectricGiantRide1Up
Oct 202568.1%8.9%10.4%10.8%1.7%
Nov 202570.3%7.5%11.4%9.1%1.7%
Dec 202569.3%7.4%10.6%11%1.8%
Jan 202668.5%8.8%10.1%10.8%1.8%
Feb 202665.5%8.5%14.1%10.4%1.5%
Mar 202664.4%8.3%17.2%8.3%1.6%
Apr 202665.1%9.9%13.2%9.9%1.9%
May 202660.6%9.1%18.9%9.1%2.2%
Jun 202662.5%8.1%19.2%8.1%2%
Jul 202669.4%9%10.6%9%2%
Aug 202666.5%12.8%10.1%8.6%1.9%
Sep 202667.9%12.6%9.3%8.5%1.8%

How has the Giant and Lectric comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 12 months ending September 2026: Lectric took it in November 2025, Giant took it in December 2025, Lectric took it in February 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide moved from 10.8% to 8.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Lectric’s estimated Share of Search among ebike brands worldwide moved from 10.4% to 9.3%, and its estimated monthly branded searches moved from 159K to 148K.

How did search popularity change for ebike brands worldwide in September 2026?

  1. In September 2026, Lectric lost estimated Share of Search among ebike brands worldwide, from 10.1% to 9.3%.

  2. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among ebike brands

How each brand is measured

Brandwave collects information about searches that people make online using Giant’s and Lectric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giant

1 branded search term

  • giant bike

Lectric

7 branded search terms

  • ebike lectric
  • ebikes lectric
  • lectric
  • lectric ebikes
  • lectric electric bike
  • lectric xp
  • lectric xpedition

How the Brand Demand Index is measured

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