How popular isGiant?
In September 2026, people searched for Giant by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 10.2% of all global electric bike brand searches, placing Giant fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about electric bike brands, Giant appeared in two of the five answers and was the eighth most recommended of the 12.
Giant is the fifth most searched of 12 competitors and the eighth most recommended in AI answers.
TrekShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CubeShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LectricShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AventonShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
GiantShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top electric bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giant was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Giant is the eighth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Trek2nd
- Lectric3rd
- Aventon4th
Gazelle Bikes5th
Ride1Up6th
Rad Power Bikes7th- Giant8th
- Cube–
VanMoof–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lectric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gazelle Bikes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric bike brands
5 answers
Asked ChatGPT
“Which electric bike brand should I buy?”
Asked ChatGPT
“What are the best electric bike brands?”
Asked ChatGPT
“What's the best electric bike brand for daily commuting?”
Searched Google, AI Overview
“electric bike brands”
Searched Google, AI Overview
“electric commuter bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which electric bike brands compete with Giant?
Share of searches by month for Trek, Cube, Lectric, Aventon, Giant, VanMoof, Rad Power Bikes, Specialized, Gazelle Bikes, Ride1Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trek | Cube | Lectric | Aventon | Giant | VanMoof | Rad Power Bikes | Specialized | Gazelle Bikes | Ride1Up | Cowboy Bikes | EVELO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 10.5% | 19.3% | 11.8% | 12.8% | 4.7% | 6.6% | 3.8% | 3% | 2.3% | 1.5% | 0.34% |
| Nov 2025 | 21.6% | 9.7% | 22.7% | 9.9% | 11.9% | 5.3% | 8.8% | 2.9% | 2.8% | 2.5% | 1.5% | 0.3% |
| Dec 2025 | 23.7% | 8.7% | 19.6% | 13.6% | 13% | 3.9% | 8.6% | 2.6% | 2.1% | 2.4% | 1.4% | 0.32% |
| Jan 2026 | 24.3% | 10.9% | 19.8% | 10.3% | 13.3% | 4.9% | 6.8% | 2.7% | 2.6% | 2.6% | 1.4% | 0.38% |
| Feb 2026 | 22.8% | 10.2% | 23.8% | 10.7% | 12.5% | 4.6% | 6.2% | 2.5% | 2.8% | 2.1% | 1.4% | 0.3% |
| Mar 2026 | 20% | 9% | 31.9% | 11.6% | 9% | 4% | 5.5% | 2.7% | 3% | 2% | 1.2% | 0.23% |
| Apr 2026 | 19.9% | 10.9% | 21.8% | 16% | 10.9% | 4% | 6% | 3.3% | 3.5% | 2.4% | 1.2% | 0.25% |
| May 2026 | 22.9% | 10.2% | 25% | 11.8% | 10.2% | 3.8% | 5.7% | 3.1% | 3.3% | 2.7% | 1% | 0.22% |
| Jun 2026 | 22% | 9.9% | 26.4% | 12.4% | 9.9% | 3.6% | 5.4% | 3% | 3.3% | 2.7% | 1.1% | 0.25% |
| Jul 2026 | 24.7% | 11.1% | 16.5% | 14.6% | 11.1% | 4.1% | 6.7% | 3.3% | 3.7% | 2.7% | 1.3% | 0.25% |
| Aug 2026 | 28% | 15.3% | 15.2% | 11.8% | 10.3% | 4.6% | 4.4% | 3.1% | 3.4% | 2.6% | 1.2% | 0.26% |
| Sep 2026 | 27.8% | 15.2% | 14.3% | 11.4% | 10.2% | 5.6% | 4.3% | 3.7% | 3.4% | 2.4% | 1.3% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 368K | -18.2% | -0.1 points | |
| 2, held 2nd | 15.2% | 201K | -18.3% | -0.1 points | |
| 3, held 3rd | 14.3% | 189K | -22.7% | -0.9 points | |
| 4, held 4th | 11.4% | 151K | -20.4% | -0.4 points | |
| 5, held 5th | 10.2% | 135K | -18.2% | 0 points | |
| 6, held 6th | 5.6% | 74K | 0% | +1 points | |
| 7, held 7th | 4.3% | 56.7K | -20.5% | -0.1 points | |
| 8, moved from 9th to 8th | 3.7% | 49.5K | 0% | +0.7 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 45.2K | -18.3% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.4% | 32.1K | -22.2% | -0.1 points | |
| 11, held 11th | 1.3% | 17.5K | -6.4% | +0.2 points | |
| 12, held 12th | 0.28% | 3.7K | -13.5% | 0 points |
1.
Trek27.8%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
2.
Cube15.2%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
3.
Lectric14.3%
Held 3rd. 189K estimated branded searches, -22.7% vs prior month. Share -0.9 points.
4.
Aventon11.4%
Held 4th. 151K estimated branded searches, -20.4% vs prior month. Share -0.4 points.
5.
Giant10.2%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
VanMoof5.6%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share +1 points.
4.3%
Held 7th. 56.7K estimated branded searches, -20.5% vs prior month. Share -0.1 points.
3.7%
Moved from 9th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Moved from 8th to 9th. 45.2K estimated branded searches, -18.3% vs prior month. Share 0 points.
10.
Ride1Up2.4%
Held 10th. 32.1K estimated branded searches, -22.2% vs prior month. Share -0.1 points.
11.
Cowboy Bikes1.3%
Held 11th. 17.5K estimated branded searches, -6.4% vs prior month. Share +0.2 points.
12.
EVELO0.28%
Held 12th. 3.7K estimated branded searches, -13.5% vs prior month. Share 0 points.
Compare popularity between Giant and its closest rivals
Every comparison with Giant
21 comparisons
- Cervélo vs Giant
- Giant vs KTM
- Giant vs Lectric
- Cannondale vs Giant
- Canyon vs Giant
- Cube vs Giant
- Giant vs Merida
- Giant vs Orbea
- Giant vs Specialized
- Giant vs Trek
- Giant vs Scott Sports
- Giant vs Santa Cruz
- Giant vs VanMoof
- Aventon vs Giant
- Giant vs Rad Power Bikes
- Gazelle Bikes vs Giant
- Giant vs Yeti Cycles
- Cowboy Bikes vs Giant
- EVELO vs Giant
- Giant vs Scott
- Avanti vs Giant
How has branded search demand for Giant changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Giant’s share of searches among electric bike brands worldwide decreased from 12.8% to 10.2%.
- Across the 12 months ending September 2026, Giant’s share of searches among electric bike brands worldwide peaked at 13.3% in January 2026 and was lowest at 9% in March 2026.
- Across the 12 months ending September 2026, Giant fell from 3rd to 5th among electric bike brands worldwide.
How did search popularity change for electric bike brands worldwide in September 2026?
6 changes
In September 2026, Specialized overtook Gazelle Bikes to rank 8th among electric bike brands worldwide, with 3.7% of the searches.
In September 2026, VanMoof gained share of searches among electric bike brands worldwide, from 4.6% to 5.6%.
In September 2026, Lectric lost share of searches among electric bike brands worldwide, from 15.2% to 14.3%.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Gazelle Bikes worldwide rose 15.3% over 12 measured months, from 39.2K to 45.2K in September 2026.
How are Giant’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- giant bike
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Where does Giant compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bicycle brands | 7th of 8 | 5.6% | Show ranking |
| Downhill bike brands | 4th of 7 | 6.1% | Show ranking |
| Bike brands | 5th of 6 | 8% | Show ranking |
| Electric mountain bike brands | 6th of 7 | 8.3% | Show ranking |
| Gravel bike brands | 5th of 7 | 9.6% | Show ranking |
| Electric bike brands | 5th of 12 | 10.2% | Shown above |
| Road bike brands | 5th of 5 | 10.8% | Show ranking |
| Mountain bike brands | 3rd of 7 | 12.1% | Show ranking |
Is Giant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.