Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 601,000 times worldwide, a 15.3% increase from the previous year. These searches made up 3.7% of all global electric bike brand searches, placing Specialized eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about electric bike brands, Specialized appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Specialized is the eighth most searched of 12 competitors and the most recommended in AI answers.

  1. TrekShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CubeShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LectricShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. AventonShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. SpecializedShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top electric bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Specialized is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Trek2nd
  3. Lectric3rd
  4. Aventon4th
  5. Gazelle Bikes5th
  6. Ride1Up6th
  7. Rad Power Bikes7th
  8. Giant8th
  9. Cube–
  10. VanMoof–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lectric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gazelle Bikes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about electric bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electric bike brands compete with Specialized?

Specialized against electric bike brands worldwide, by month

Share of searches by month for Trek, Cube, Lectric, Aventon, Giant, VanMoof, Rad Power Bikes, Specialized, Gazelle Bikes, Ride1Up. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekCubeLectricAventonGiantVanMoofRad Power BikesSpecializedGazelle BikesRide1UpCowboy BikesEVELO
Oct 202523.3%10.5%19.3%11.8%12.8%4.7%6.6%3.8%3%2.3%1.5%0.34%
Nov 202521.6%9.7%22.7%9.9%11.9%5.3%8.8%2.9%2.8%2.5%1.5%0.3%
Dec 202523.7%8.7%19.6%13.6%13%3.9%8.6%2.6%2.1%2.4%1.4%0.32%
Jan 202624.3%10.9%19.8%10.3%13.3%4.9%6.8%2.7%2.6%2.6%1.4%0.38%
Feb 202622.8%10.2%23.8%10.7%12.5%4.6%6.2%2.5%2.8%2.1%1.4%0.3%
Mar 202620%9%31.9%11.6%9%4%5.5%2.7%3%2%1.2%0.23%
Apr 202619.9%10.9%21.8%16%10.9%4%6%3.3%3.5%2.4%1.2%0.25%
May 202622.9%10.2%25%11.8%10.2%3.8%5.7%3.1%3.3%2.7%1%0.22%
Jun 202622%9.9%26.4%12.4%9.9%3.6%5.4%3%3.3%2.7%1.1%0.25%
Jul 202624.7%11.1%16.5%14.6%11.1%4.1%6.7%3.3%3.7%2.7%1.3%0.25%
Aug 202628%15.3%15.2%11.8%10.3%4.6%4.4%3.1%3.4%2.6%1.2%0.26%
Sep 202627.8%15.2%14.3%11.4%10.2%5.6%4.3%3.7%3.4%2.4%1.3%0.28%

  1. 1.Trek

    27.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Cube

    15.2%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  3. 3.Lectric

    14.3%

    Held 3rd. 189K estimated branded searches, -22.7% vs prior month. Share -0.9 points.

  4. 4.Aventon

    11.4%

    Held 4th. 151K estimated branded searches, -20.4% vs prior month. Share -0.4 points.

  5. 5.Giant

    10.2%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.VanMoof

    5.6%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Rad Power Bikes

    4.3%

    Held 7th. 56.7K estimated branded searches, -20.5% vs prior month. Share -0.1 points.

  8. 8.Specialized

    3.7%

    Moved from 9th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  9. 9.Gazelle Bikes

    3.4%

    Moved from 8th to 9th. 45.2K estimated branded searches, -18.3% vs prior month. Share 0 points.

  10. 10.Ride1Up

    2.4%

    Held 10th. 32.1K estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  11. 11.Cowboy Bikes

    1.3%

    Held 11th. 17.5K estimated branded searches, -6.4% vs prior month. Share +0.2 points.

  12. 12.EVELO

    0.28%

    Held 12th. 3.7K estimated branded searches, -13.5% vs prior month. Share 0 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

58 comparisons

How has branded search demand for Specialized changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide rose from 522K to 601K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among electric bike brands worldwide peaked at 3.8% in October 2025 and was lowest at 2.5% in February 2026.

How did search popularity change for electric bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Specialized overtook Gazelle Bikes to rank 8th among electric bike brands worldwide, with 3.7% of the searches.

  2. In September 2026, VanMoof gained share of searches among electric bike brands worldwide, from 4.6% to 5.6%.

  3. In September 2026, Lectric lost share of searches among electric bike brands worldwide, from 15.2% to 14.3%.

  4. Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  5. Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  6. Estimated monthly branded searches for Gazelle Bikes worldwide rose 15.3% over 12 measured months, from 39.2K to 45.2K in September 2026.

How are Specialized’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bicycle
  • specialized bike
  • specialized bikes rockhopper
  • specialized cycling
  • specialized ebike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road shoes
  • specialized saddle
  • specialized stumpjumper

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How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Road shoes brands5th of 50.01%Show ranking
MTB shoes brands6th of 60.04%Show ranking
Bicycle brands4th of 812.8%Show ranking
Downhill bike brands6th of 71.2%Show ranking
Bike brands3rd of 618.4%Show ranking
Electric mountain bike brands3rd of 715.4%Show ranking
Gravel bike brands2nd of 722.2%Show ranking
Electric bike brands8th of 123.7%Shown above
Mountain bike brands5th of 76.1%Show ranking
Cycling shoe brands2nd of 733.8%Show ranking
Cycling gloves1st of 756.2%Show ranking
Bib shorts brands1st of 829.1%Show ranking
Bike saddle brands1st of 844.8%Show ranking
Bike helmet brands1st of 737.5%Show ranking
Gravel shoes brands5th of 60.23%Show ranking
MTB gloves brands1st of 849%Show ranking
Kids helmets5th of 85.3%Show ranking
Cycling helmet brands5th of 56.3%Show ranking
Creator with pink hair and a pink jacket

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