Brandwave

Gazelle Bikes vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Gazelle Bikes among e-bike brands worldwide. Specialized had about 49,500 branded searches, while Gazelle Bikes had 45,200. Specialized made up 7.5% of all e-bike brand searches we track, and Gazelle Bikes accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in three of the five answers and Gazelle Bikes in two. Specialized was mentioned before Gazelle Bikes in three out of four answers that named either.

Among e-bike brands worldwide in September 2026

Who do people search for more?

Specialized, about 10% more searches than Gazelle Bikes

Specialized 49.5K searchesGazelle Bikes 45.2K searches

Who does AI mention more?

Specialized, mentioned in 3 of 5 answers, Gazelle Bikes in 2

Specialized in 3 of 5Gazelle Bikes in 2 of 5

Who does AI recommend more?

Specialized, named ahead of Gazelle Bikes in 3 of 4 answers

Specialized first in 3Gazelle Bikes first in 1

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gazelle Bikes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Specialized was listed before Gazelle Bikes in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aventon1st
  2. Trek2nd
  3. Lectric3rd
  4. Specialized4th
  5. Ride1Up5th
  6. Gazelle Bikes6th
  7. Rad Power Bikes7th
  8. VanMoof–
  9. Cowboy Bikes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lectric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gazelle Bikes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gazelle Bikes or Specialized more popular in search?

This chart shows how often people search Google for Gazelle Bikes and Specialized by name. Each line represents a brand's share of searches for all nine e-bike brands we track, month by month, from English-language searches worldwide.

Gazelle Bikes and Specialized among e-bike brands worldwide, by month

Share of searches by month for Specialized, Gazelle Bikes. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekVanMoofAventonSpecializedGazelle BikesLectricCowboy BikesRide1UpRad Power Bikes
Oct 202549.2%9.9%8.1%8.1%6.4%14.8%3.1%0.47%<0.01%
Nov 202547%11.6%7.7%6.3%6.1%17.3%3.4%0.55%<0.01%
Dec 202552.7%8.7%8.7%5.8%4.6%15.9%3.1%0.62%0%
Jan 202651.9%10.4%7%5.7%5.5%15.6%3%0.76%<0.01%
Feb 202651.4%10.3%6.9%5.7%6.3%15.5%3.2%0.75%<0.01%
Mar 202641.8%8.4%6.9%5.6%6.3%28%2.6%0.41%<0.01%
Apr 202645.8%9.2%9.2%7.5%8%16.8%2.9%0.55%<0.01%
May 202654.7%9%9%7.4%7.8%9%2.5%0.66%<0.01%
Jun 202654.1%8.9%10.9%7.3%8.1%7.3%2.8%0.65%<0.01%
Jul 202655.2%9.1%9.1%7.4%8.3%7.4%2.8%0.66%<0.01%
Aug 202659.1%9.7%7.9%6.5%7.3%6.5%2.5%0.58%<0.01%
Sep 202655.9%11.2%9.2%7.5%6.9%6.1%2.7%0.55%<0.01%

How has the Gazelle Bikes and Specialized comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Gazelle Bikes took it in February 2026, Specialized took it in September 2026.
  • Across the 12 months ending September 2026, Gazelle Bikes’ share of searches among e-bike brands worldwide moved from 6.4% to 6.9%, and its estimated monthly branded searches moved from 39.2K to 45.2K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands worldwide moved from 8.1% to 7.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for e-bike brands worldwide in September 2026?

2 changes

  1. In September 2026, Specialized overtook Gazelle Bikes and Lectric to rank 4th among e-bike brands worldwide, with 7.5% of the searches.

  2. Estimated monthly branded searches for Gazelle Bikes worldwide rose 15.3% over 12 measured months, from 39.2K to 45.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gazelle Bikes’ and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gazelle Bikes

2 branded search terms

  • gazelle bikes
  • gazelle ebike

Specialized

1 branded search term

  • specialized ebike

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

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