Brandwave

Specialized vs VanMoof:Which is more popular?

In September 2026, VanMoof had more branded searches than Specialized among electric bike brands worldwide. VanMoof had about 74,000 branded searches, while Specialized had 49,500. VanMoof made up 5.6% of all electric bike brand searches we track, and Specialized accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about electric bike brands, Specialized appeared in four of the five answers and VanMoof in none.

Among electric bike brands worldwide in September 2026

Who do people search for more?

VanMoof, about 49% more searches than Specialized

VanMoof 74K searchesSpecialized 49.5K searches

Who does AI mention more?

Specialized, mentioned in 4 of 5 answers, VanMoof in 0

Specialized in 4 of 5VanMoof in 0 of 5

Who does AI recommend more?

Specialized, the only one of the two named

Specialized first in 4VanMoof never named

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Top electric bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. VanMoof did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Aventon2nd
  3. Lectric3rd
  4. Rad Power Bikes4th
  5. Ride1Up4th
  6. Trek–
  7. Cube–
  8. Giant–
  9. VanMoof–
  10. Gazelle Bikes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lectric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gazelle Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about electric bike brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Specialized or VanMoof more popular in search?

This chart shows how often people search Google for Specialized and VanMoof by name. Each line represents a brand's share of searches for all 12 electric bike brands we track, month by month, from English-language searches worldwide.

Specialized and VanMoof among electric bike brands worldwide, by month

Share of searches by month for VanMoof, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekCubeLectricAventonGiantVanMoofRad Power BikesSpecializedGazelle BikesRide1UpCowboy BikesEVELO
Oct 202523.3%10.5%19.3%11.8%12.8%4.7%6.6%3.8%3%2.3%1.5%0.34%
Nov 202521.6%9.7%22.7%9.9%11.9%5.3%8.8%2.9%2.8%2.5%1.5%0.3%
Dec 202523.7%8.7%19.6%13.6%13%3.9%8.6%2.6%2.1%2.4%1.4%0.32%
Jan 202624.3%10.9%19.8%10.3%13.3%4.9%6.8%2.7%2.6%2.6%1.4%0.38%
Feb 202622.8%10.2%23.8%10.7%12.5%4.6%6.2%2.5%2.8%2.1%1.4%0.3%
Mar 202620%9%31.9%11.6%9%4%5.5%2.7%3%2%1.2%0.23%
Apr 202619.9%10.9%21.8%16%10.9%4%6%3.3%3.5%2.4%1.2%0.25%
May 202622.9%10.2%25%11.8%10.2%3.8%5.7%3.1%3.3%2.7%1%0.22%
Jun 202622%9.9%26.4%12.4%9.9%3.6%5.4%3%3.3%2.7%1.1%0.25%
Jul 202624.7%11.1%16.5%14.6%11.1%4.1%6.7%3.3%3.7%2.7%1.3%0.25%
Aug 202628%15.3%15.2%11.8%10.3%4.6%4.4%3.1%3.4%2.6%1.2%0.26%
Sep 202627.8%15.2%14.3%11.4%10.2%5.6%4.3%3.7%3.4%2.4%1.3%0.28%

How has the Specialized and VanMoof comparison changed over the last 12 months?

3 findings
  • VanMoof was ahead of Specialized in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Specialized’s share of searches among electric bike brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, VanMoof’s share of searches among electric bike brands worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for electric bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Specialized overtook Gazelle Bikes to rank 8th among electric bike brands worldwide, with 3.7% of the searches.

  2. In September 2026, VanMoof gained share of searches among electric bike brands worldwide, from 4.6% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Specialized’s and VanMoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Specialized

1 branded search term

  • specialized ebike

VanMoof

1 branded search term

  • vanmoof

How the Brand Demand Index is measured

Other head-to-heads among electric bike brands

Creator with pink hair and a pink jacket

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