How popular isVanMoof in search?
In August 2026, there were an estimated 74K branded searches for VanMoof worldwide which is up 22.3% over the last 11 months. VanMoof holds 11.5% estimated Share of Search among e-bike brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lectric30.4%
Aventon29.7%- VanMoof11.5%
Rad Power Bikes11.2%- Gazelle Bikes8.6%
Ride1Up5.7%- Cowboy Bikes2.9%
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Which e-bike brands compete with VanMoof?
Share of Search by month for Lectric, Aventon, VanMoof, Rad Power Bikes, Gazelle Bikes, Ride1Up, Cowboy Bikes. The figures are in the table below the chart.
View monthly share of search table
| Month | Lectric | Aventon | VanMoof | Rad Power Bikes | Gazelle Bikes | Ride1Up | Cowboy Bikes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 28.2% | 11.1% | 15.8% | 7.2% | 4.9% | 3.4% |
| Nov 2025 | 32.5% | 21.8% | 11.7% | 19.5% | 6.2% | 5% | 3.4% |
| Dec 2025 | 28.3% | 30.9% | 8.8% | 19.5% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 30.6% | 25.4% | 12% | 16.8% | 6.3% | 5.4% | 3.5% |
| Feb 2026 | 38.1% | 24.1% | 10.3% | 14% | 6.3% | 4% | 3.2% |
| Mar 2026 | 40.6% | 25.4% | 8.8% | 12% | 6.6% | 3.9% | 2.7% |
| Apr 2026 | 30.6% | 33.7% | 8.5% | 12.8% | 7.3% | 4.5% | 2.6% |
| May 2026 | 43.1% | 24% | 7.6% | 11.5% | 6.6% | 5% | 2.1% |
| Jun 2026 | 45.4% | 23.9% | 7% | 10.5% | 6.4% | 4.8% | 2.2% |
| Jul 2026 | 28.6% | 31.8% | 8.8% | 14.6% | 8.1% | 5.3% | 2.7% |
| Aug 2026 | 30.4% | 29.7% | 11.5% | 11.2% | 8.6% | 5.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.4% | 195K | -0.37% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.7% | 191K | -12.5% | -2.2 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 11.5% | 74K | +22.3% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.2% | 71.6K | -28.2% | -3.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.6% | 55.3K | 0% | +0.5 points | |
| 6, held 6th | 5.7% | 36.9K | +2.2% | +0.5 points | |
| 7, held 7th | 2.9% | 18.7K | 0% | +0.2 points |
1.
Lectric30.4%
Moved from 2nd to 1st. 195K estimated branded searches, -0.37% vs prior month. Share +1.7 points.
2.
Aventon29.7%
Moved from 1st to 2nd. 191K estimated branded searches, -12.5% vs prior month. Share -2.2 points.
3.VanMoof
11.5%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
11.2%
Moved from 3rd to 4th. 71.6K estimated branded searches, -28.2% vs prior month. Share -3.4 points.
8.6%
Held 5th. 55.3K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Ride1Up5.7%
Held 6th. 36.9K estimated branded searches, +2.2% vs prior month. Share +0.5 points.
2.9%
Held 7th. 18.7K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between VanMoof and its closest rivals
How has branded search demand for VanMoof changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for VanMoof worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, VanMoof’s estimated Share of Search among e-bike brands worldwide peaked at 12% in January 2026 and was lowest at 7% in June 2026.
- Across the 11 months ending August 2026, VanMoof rose from 4th to 3rd among e-bike brands worldwide.
How did search popularity change for e-bike brands worldwide in August 2026?
6 changes
In August 2026, Lectric overtook Aventon to take the highest estimated Share of Search among e-bike brands worldwide, at 30.4%.
In August 2026, VanMoof overtook Rad Power Bikes to rank 3rd among e-bike brands worldwide, at 11.5%.
In August 2026, Gazelle Bikes gained estimated Share of Search among e-bike brands worldwide, from 8.1% to 8.6%.
In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands worldwide, from 14.6% to 11.2%.
In August 2026, Aventon lost estimated Share of Search among e-bike brands worldwide, from 31.8% to 29.7%.
Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.9% in August 2026.
How is VanMoof measured?
Brandwave collects information about searches that people make online using VanMoof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vanmoof
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