Specialized vs VanMoof:Which is more popular?
In September 2026, VanMoof had more branded searches than Specialized among e-bike brands worldwide. VanMoof had about 74,000 branded searches, while Specialized had 49,500. VanMoof made up 11.2% of all e-bike brand searches we track, and Specialized accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in three of the five answers and VanMoof in none.
Who do people search for more?
VanMoof, about 49% more searches than Specialized
Who does AI mention more?
Specialized, mentioned in 3 of 5 answers, VanMoof in 0
Who does AI recommend more?
Specialized, the only one of the two named
Follow Specialized vs VanMoof and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top e-bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VanMoof did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aventon1st
Trek2nd
Lectric3rd- Specialized4th
Ride1Up5th
Gazelle Bikes6th
Rad Power Bikes7th- VanMoof–
Cowboy Bikes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aventon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lectric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gazelle Bikes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ride1Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rad Power Bikes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VanMoof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cowboy Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about e-bike brands
5 answers
Asked ChatGPT
“Which e-bike brand should I buy?”
Asked ChatGPT
“What are the best e-bike brands?”
Asked ChatGPT
“What's the best e-bike brand for everyday commuting?”
Searched Google, AI Overview
“e-bike brands”
Searched Google, AI Overview
“electric bike for commuting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Specialized or VanMoof more popular in search?
This chart shows how often people search Google for Specialized and VanMoof by name. Each line represents a brand's share of searches for all nine e-bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for VanMoof, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trek | VanMoof | Aventon | Specialized | Gazelle Bikes | Lectric | Cowboy Bikes | Ride1Up | Rad Power Bikes |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 9.9% | 8.1% | 8.1% | 6.4% | 14.8% | 3.1% | 0.47% | <0.01% |
| Nov 2025 | 47% | 11.6% | 7.7% | 6.3% | 6.1% | 17.3% | 3.4% | 0.55% | <0.01% |
| Dec 2025 | 52.7% | 8.7% | 8.7% | 5.8% | 4.6% | 15.9% | 3.1% | 0.62% | 0% |
| Jan 2026 | 51.9% | 10.4% | 7% | 5.7% | 5.5% | 15.6% | 3% | 0.76% | <0.01% |
| Feb 2026 | 51.4% | 10.3% | 6.9% | 5.7% | 6.3% | 15.5% | 3.2% | 0.75% | <0.01% |
| Mar 2026 | 41.8% | 8.4% | 6.9% | 5.6% | 6.3% | 28% | 2.6% | 0.41% | <0.01% |
| Apr 2026 | 45.8% | 9.2% | 9.2% | 7.5% | 8% | 16.8% | 2.9% | 0.55% | <0.01% |
| May 2026 | 54.7% | 9% | 9% | 7.4% | 7.8% | 9% | 2.5% | 0.66% | <0.01% |
| Jun 2026 | 54.1% | 8.9% | 10.9% | 7.3% | 8.1% | 7.3% | 2.8% | 0.65% | <0.01% |
| Jul 2026 | 55.2% | 9.1% | 9.1% | 7.4% | 8.3% | 7.4% | 2.8% | 0.66% | <0.01% |
| Aug 2026 | 59.1% | 9.7% | 7.9% | 6.5% | 7.3% | 6.5% | 2.5% | 0.58% | <0.01% |
| Sep 2026 | 55.9% | 11.2% | 9.2% | 7.5% | 6.9% | 6.1% | 2.7% | 0.55% | <0.01% |
How has the Specialized and VanMoof comparison changed over the last 12 months?
3 findings
- VanMoof was ahead of Specialized in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands worldwide moved from 8.1% to 7.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, VanMoof’s share of searches among e-bike brands worldwide moved from 9.9% to 11.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for e-bike brands worldwide in September 2026?
2 changes
In September 2026, Specialized overtook Gazelle Bikes and Lectric to rank 4th among e-bike brands worldwide, with 7.5% of the searches.
In September 2026, VanMoof gained share of searches among e-bike brands worldwide, from 9.7% to 11.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Specialized’s and VanMoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Specialized
1 branded search term
- specialized ebike
VanMoof
1 branded search term
- vanmoof
Other head-to-heads among e-bike brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.