Brandwave

Downhill Bike brands:Which are searched most?

In September 2026, Orange was the most searched among downhill Bike brands worldwide, with an estimated 7.5M branded searches and 57.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange57.8%
  2. Santa Cruz26.1%
  3. KTM11.5%
  4. Cannondale1.9%
  5. Cube1.5%
  6. Giant1%
  7. Scott0.05%
  8. Budget<0.01%

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Share of SearchLeaderboard

Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among downhill Bike brands worldwide, by month

Share of Search by month for Orange, Santa Cruz, KTM. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeSanta CruzKTMCannondaleCubeGiantScottBudget
Oct 202568.1%14.2%13.6%1.8%1%1.2%0.05%<0.01%
Nov 202570.4%12.1%14%1.5%0.84%1%0.04%<0.01%
Dec 202570.7%12.1%14.1%1.3%0.7%1%0.04%<0.01%
Jan 202668.3%17.1%11.2%1.5%0.82%1%0.05%<0.01%
Feb 202666%16.5%13.2%2.2%0.97%1.2%0.06%<0.01%
Mar 202669.1%14.2%11.3%2.8%1.2%1.2%0.05%<0.01%
Apr 202662.1%19.1%12.4%3%1.7%1.7%0.05%<0.01%
May 202662.1%19%12.4%3%1.7%1.7%0.04%0.03%
Jun 202662.9%19.2%12.6%2.5%1.4%1.4%0.05%<0.01%
Jul 202664.5%19.6%10.5%2.6%1.4%1.4%0.05%<0.01%
Aug 202662.5%19%12.5%2.5%2%1.4%0.05%<0.01%
Sep 202657.8%26.1%11.5%1.9%1.5%1%0.05%<0.01%

This month’s ranking, September 2026

  1. 1.Orange

    57.8%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Santa Cruz

    26.1%

    Held 2nd. 3.4M estimated branded searches, +48.1% vs prior month. Share +7 points.

  3. 3.KTM

    11.5%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  5. 5.Cube

    1.5%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  6. 6.Giant

    1%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Scott

    0.05%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Budget

    <0.01%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among downhill Bike brands worldwide?

In September 2026, Orange was the most searched among downhill Bike brands worldwide, with an estimated 7.5M branded searches and 57.8% estimated Share of Search within this set. Santa Cruz is in 2nd place, 31.7 percentage points behind at 26.1% Share of Search.

Global downhill Bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Orange68.1% → 57.8%70.7%Dec 202557.8%Sep 20261st
Santa Cruz14.2% → 26.1%26.1%Sep 202612.1%Nov 20252nd
KTM13.6% → 11.5%14.1%Dec 202510.5%Jul 20263rd
Cannondale1.8% → 1.9%3%May 20261.3%Dec 20254th
Cube1% → 1.5%2%Aug 20260.7%Dec 20256th → 5th
Giant1.2% → 1%1.7%May 20261%Jan 20265th → 6th
Scott0.05%0.06%Feb 20260.04%Nov 20257th
Budget<0.01%0.03%May 2026<0.01%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among downhill Bike brands worldwide decreased from 68.1% to 57.8%.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide increased from 14.2% to 26.1%.
  • Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill Bike brands worldwide decreased from 13.6% to 11.5%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill Bike brands worldwide increased from 1% to 1.5%.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among downhill Bike brands worldwide peaked at 70.7% in December 2025 and was lowest at 57.8% in September 2026.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide peaked at 26.1% in September 2026 and was lowest at 12.1% in November 2025.
  • Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill Bike brands worldwide peaked at 14.1% in December 2025 and was lowest at 10.5% in July 2026.
  • Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among downhill Bike brands worldwide peaked at 3% in May 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill Bike brands worldwide peaked at 2% in August 2026 and was lowest at 0.7% in December 2025.
  • Across the 12 months ending September 2026, Cube rose from 6th to 5th among downhill Bike brands worldwide.
  • Across the 12 months ending September 2026, Giant fell from 5th to 6th among downhill Bike brands worldwide.
  • Across the 12 months ending September 2026, Cannondale, Scott and Budget held steady: their estimated Share of Search among downhill Bike brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for downhill Bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill Bike brands worldwide, from 19% to 26.1%.

  2. In September 2026, Orange lost estimated Share of Search among downhill Bike brands worldwide, from 62.5% to 57.8%.

  3. In September 2026, KTM lost estimated Share of Search among downhill Bike brands worldwide, from 12.5% to 11.5%.

  4. In September 2026, Cannondale lost estimated Share of Search among downhill Bike brands worldwide, from 2.5% to 1.9%.

  5. Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  6. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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