Brandwave

How popular isSanta Cruz in search?

In September 2026, there were an estimated 3.4M branded searches for Santa Cruz worldwide which is up 76.5% over the last 12 months. Santa Cruz holds 61.9% estimated Share of Search among downhill Bike brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz61.9%
  2. KTM27.4%
  3. Cannondale4.5%
  4. Cube3.7%
  5. Giant2.5%
  6. Scott0.12%
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Which downhill Bike brands compete with Santa Cruz?

Santa Cruz against downhill Bike brands worldwide, by month

Share of Search by month for Santa Cruz, KTM, Cannondale, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzKTMCannondaleCubeGiantScott
Oct 202544.6%42.5%5.7%3.1%3.8%0.15%
Nov 202540.8%47.5%5.2%2.9%3.5%0.14%
Dec 202541.4%48.2%4.3%2.4%3.6%0.14%
Jan 202654.1%35.3%4.7%2.6%3.2%0.16%
Feb 202648.5%38.7%6.3%2.8%3.5%0.17%
Mar 202646.2%36.6%9%4%4%0.16%
Apr 202650.4%32.7%8%4.4%4.4%0.14%
May 202650.3%32.8%8%4.4%4.4%0.12%
Jun 202651.7%33.9%6.8%3.7%3.7%0.12%
Jul 202655.1%29.5%7.3%4%4%0.13%
Aug 202650.8%33.3%6.7%5.5%3.7%0.15%
Sep 202661.9%27.4%4.5%3.7%2.5%0.12%

  1. 1.Santa Cruz

    61.9%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +11.1 points.

  2. 2.KTM

    27.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -5.9 points.

  3. 3.Cannondale

    4.5%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Cube

    3.7%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  5. 5.Giant

    2.5%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Scott

    0.12%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Santa Cruz and its closest rivals

Every comparison with Santa Cruz

How has branded search demand for Santa Cruz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz worldwide rose from 1.9M to 3.4M.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide increased from 44.6% to 61.9%.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide peaked at 61.9% in September 2026 and was lowest at 40.8% in November 2025.

How did search popularity change for downhill Bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill Bike brands worldwide, from 50.8% to 61.9%.

  2. In September 2026, KTM lost estimated Share of Search among downhill Bike brands worldwide, from 33.3% to 27.4%.

  3. In September 2026, Cannondale lost estimated Share of Search among downhill Bike brands worldwide, from 6.7% to 4.5%.

  4. In September 2026, Cube lost estimated Share of Search among downhill Bike brands worldwide, from 5.5% to 3.7%.

  5. In September 2026, Giant lost estimated Share of Search among downhill Bike brands worldwide, from 3.7% to 2.5%.

Where does Santa Cruz compete?

Santa Cruz is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill Bike brands1st of 661.9%Shown above
Gravel Bike brands1st of 667%Show ranking
Mountain bike brands1st of 486.9%Show ranking
Skateboard brands1st of 594.6%Show ranking

How is Santa Cruz measured?

Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • santa cruz skateboards
  • santacruz

Do you work for Santa Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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