Cube vs Santa Cruz:Which is searched more?
In September 2026, Santa Cruz had more branded searches than Cube among downhill Bike brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Cube’s 201K, and held a 26.1% Share of Search versus Cube’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cube or Santa Cruz?
Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Santa Cruz | KTM | Cannondale | Cube | Giant | Scott | Budget |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 14.2% | 13.6% | 1.8% | 1% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 70.4% | 12.1% | 14% | 1.5% | 0.84% | 1% | 0.04% | <0.01% |
| Dec 2025 | 70.7% | 12.1% | 14.1% | 1.3% | 0.7% | 1% | 0.04% | <0.01% |
| Jan 2026 | 68.3% | 17.1% | 11.2% | 1.5% | 0.82% | 1% | 0.05% | <0.01% |
| Feb 2026 | 66% | 16.5% | 13.2% | 2.2% | 0.97% | 1.2% | 0.06% | <0.01% |
| Mar 2026 | 69.1% | 14.2% | 11.3% | 2.8% | 1.2% | 1.2% | 0.05% | <0.01% |
| Apr 2026 | 62.1% | 19.1% | 12.4% | 3% | 1.7% | 1.7% | 0.05% | <0.01% |
| May 2026 | 62.1% | 19% | 12.4% | 3% | 1.7% | 1.7% | 0.04% | 0.03% |
| Jun 2026 | 62.9% | 19.2% | 12.6% | 2.5% | 1.4% | 1.4% | 0.05% | <0.01% |
| Jul 2026 | 64.5% | 19.6% | 10.5% | 2.6% | 1.4% | 1.4% | 0.05% | <0.01% |
| Aug 2026 | 62.5% | 19% | 12.5% | 2.5% | 2% | 1.4% | 0.05% | <0.01% |
| Sep 2026 | 57.8% | 26.1% | 11.5% | 1.9% | 1.5% | 1% | 0.05% | <0.01% |
How has the Cube and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Cube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill Bike brands worldwide moved from 1% to 1.5%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide moved from 14.2% to 26.1%, and its estimated monthly branded searches moved from 1.9M to 3.4M.
How did search popularity change for downhill Bike brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz gained estimated Share of Search among downhill Bike brands worldwide, from 19% to 26.1%.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Other head-to-heads among downhill Bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
1 branded search term
- cube bike
Santa Cruz
2 branded search terms
- santa cruz skateboards
- santacruz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.