KTM vs Orange:Which is searched more?
In September 2026, Orange had more branded searches than KTM among downhill Bike brands worldwide. Orange was estimated to have 7.5M branded searches compared to KTM’s 1.5M, and held a 57.8% Share of Search versus KTM’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KTM or Orange?
Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Santa Cruz | KTM | Cannondale | Cube | Giant | Scott | Budget |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 14.2% | 13.6% | 1.8% | 1% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 70.4% | 12.1% | 14% | 1.5% | 0.84% | 1% | 0.04% | <0.01% |
| Dec 2025 | 70.7% | 12.1% | 14.1% | 1.3% | 0.7% | 1% | 0.04% | <0.01% |
| Jan 2026 | 68.3% | 17.1% | 11.2% | 1.5% | 0.82% | 1% | 0.05% | <0.01% |
| Feb 2026 | 66% | 16.5% | 13.2% | 2.2% | 0.97% | 1.2% | 0.06% | <0.01% |
| Mar 2026 | 69.1% | 14.2% | 11.3% | 2.8% | 1.2% | 1.2% | 0.05% | <0.01% |
| Apr 2026 | 62.1% | 19.1% | 12.4% | 3% | 1.7% | 1.7% | 0.05% | <0.01% |
| May 2026 | 62.1% | 19% | 12.4% | 3% | 1.7% | 1.7% | 0.04% | 0.03% |
| Jun 2026 | 62.9% | 19.2% | 12.6% | 2.5% | 1.4% | 1.4% | 0.05% | <0.01% |
| Jul 2026 | 64.5% | 19.6% | 10.5% | 2.6% | 1.4% | 1.4% | 0.05% | <0.01% |
| Aug 2026 | 62.5% | 19% | 12.5% | 2.5% | 2% | 1.4% | 0.05% | <0.01% |
| Sep 2026 | 57.8% | 26.1% | 11.5% | 1.9% | 1.5% | 1% | 0.05% | <0.01% |
How has the KTM and Orange comparison changed over the last 12 months?
3 findings
- Orange was ahead of KTM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill Bike brands worldwide moved from 13.6% to 11.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among downhill Bike brands worldwide moved from 68.1% to 57.8%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
How did search popularity change for downhill Bike brands worldwide in September 2026?
2 changes
In September 2026, Orange lost estimated Share of Search among downhill Bike brands worldwide, from 62.5% to 57.8%.
In September 2026, KTM lost estimated Share of Search among downhill Bike brands worldwide, from 12.5% to 11.5%.
Other head-to-heads among downhill Bike brands
How each brand is measured
Brandwave collects information about searches that people make online using KTM’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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