Brandwave

How popular isSanta Cruz in search?

In September 2026, there were an estimated 3.4M branded searches for Santa Cruz worldwide which is up 76.5% over the last 12 months. Santa Cruz holds 8.8% estimated Share of Search among tie Dye Shirt brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike63.5%
  2. Orange19.6%
  3. Santa Cruz8.8%
  4. Rainbow7.1%
  5. Purple0.7%
  6. Blue0.23%
  7. Pastel<0.01%
Santa Cruz website (opens in a new tab)

Follow Santa Cruz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Santa Cruz compete?

Santa Cruz is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tie Dye Shirt brands3rd of 78.8%Shown below
Downhill Bike brands2nd of 826.1%Show ranking
Gravel Bike brands1st of 866.7%Show ranking
Downhill brands1st of 469.9%Show ranking
Tech Deck brands1st of 372.8%Show ranking
Mountain bike brands1st of 579.1%Show ranking
Skateboard brands1st of 594.6%Show ranking

Which tie Dye Shirt brands compete with Santa Cruz?

Santa Cruz against tie Dye Shirt brands worldwide, by month

Share of Search by month for Nike, Orange, Santa Cruz, Rainbow. The figures are in the table below the chart.

View monthly share of search table
MonthNikeOrangeSanta CruzRainbowPurpleBluePastel
Oct 202563.7%23.4%4.9%7%0.69%0.28%<0.01%
Nov 202572%18.4%3.1%5.5%0.79%0.26%<0.01%
Dec 202568.9%20.5%3.5%6.1%0.6%0.3%<0.01%
Jan 202666.6%21%5.3%6.3%0.62%0.3%<0.01%
Feb 202665.9%20.4%5.1%7.4%0.88%0.29%<0.01%
Mar 202666.8%20.4%4.2%7.4%0.88%0.24%<0.01%
Apr 202665.5%20%6.2%7.3%0.86%0.24%<0.01%
May 202664.3%19.6%6%8.8%1%0.23%<0.01%
Jun 202664.3%19.9%6%8.9%0.71%0.23%<0.01%
Jul 202664.6%19.7%6%8.8%0.71%0.28%<0.01%
Aug 202664.7%19.5%5.9%8.7%0.84%0.28%<0.01%
Sep 202663.5%19.6%8.8%7.1%0.7%0.23%<0.01%

  1. 1.Nike

    63.5%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share -1.3 points.

  2. 2.Orange

    19.6%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Santa Cruz

    8.8%

    Moved from 4th to 3rd. 3.4M estimated branded searches, +48.1% vs prior month. Share +2.9 points.

  4. 4.Rainbow

    7.1%

    Moved from 3rd to 4th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Purple

    0.7%

    Held 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.1 points.

  6. 6.Blue

    0.23%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Pastel

    <0.01%

    Held 7th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Santa Cruz and its closest rivals

Every comparison with Santa Cruz

How has branded search demand for Santa Cruz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz worldwide rose from 1.9M to 3.4M.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among tie Dye Shirt brands worldwide increased from 4.9% to 8.8%.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among tie Dye Shirt brands worldwide peaked at 8.8% in September 2026 and was lowest at 3.1% in November 2025.
  • Across the 12 months ending September 2026, Santa Cruz rose from 4th to 3rd among tie Dye Shirt brands worldwide.

How did search popularity change for tie Dye Shirt brands worldwide in September 2026?

  1. In September 2026, Santa Cruz overtook Rainbow to rank 3rd among tie Dye Shirt brands worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, Rainbow lost estimated Share of Search among tie Dye Shirt brands worldwide, from 8.7% to 7.1%.

  3. In September 2026, Nike lost estimated Share of Search among tie Dye Shirt brands worldwide, from 64.7% to 63.5%.

  4. Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  6. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

How is Santa Cruz measured?

Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • santa cruz skateboards
  • santacruz

Do you work for Santa Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Santa Cruz your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free