Brandwave

How popular isSanta Cruz in search?

In September 2026, there were an estimated 3.4M branded searches for Santa Cruz worldwide which is up 76.5% over the last 12 months. Santa Cruz holds 86.9% estimated Share of Search among mountain bike brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz86.9%
  2. Trek9.4%
  3. Giant3.5%
  4. Scott0.17%
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Which mountain bike brands compete with Santa Cruz?

Santa Cruz against mountain bike brands worldwide, by month

Share of Search by month for Santa Cruz, Trek, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzTrekGiantScott
Oct 202580.3%12.6%6.9%0.28%
Nov 202580.3%12.5%6.9%0.28%
Dec 202580.3%12.5%6.9%0.28%
Jan 202685.6%9.2%5%0.25%
Feb 202682.9%10.9%6%0.29%
Mar 202677.8%15.1%6.8%0.27%
Apr 202680.1%12.7%7%0.23%
May 202677.8%15.2%6.8%0.18%
Jun 202681%13%5.8%0.19%
Jul 202680.9%13.1%5.9%0.19%
Aug 202678.6%15.5%5.7%0.23%
Sep 202686.9%9.4%3.5%0.17%

  1. 1.Santa Cruz

    86.9%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +8.3 points.

  2. 2.Trek

    9.4%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -6 points.

  3. 3.Giant

    3.5%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Scott

    0.17%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Santa Cruz and its closest rivals

Every comparison with Santa Cruz

How has branded search demand for Santa Cruz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz worldwide rose from 1.9M to 3.4M.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide increased from 80.3% to 86.9%.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide peaked at 86.9% in September 2026 and was lowest at 77.8% in March 2026.

How did search popularity change for mountain bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among mountain bike brands worldwide, from 78.6% to 86.9%.

  2. In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 15.5% to 9.4%.

  3. In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 5.7% to 3.5%.

Where does Santa Cruz compete?

Santa Cruz is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill Bike brands1st of 661.9%Show ranking
Gravel Bike brands1st of 667%Show ranking
Mountain bike brands1st of 486.9%Shown above
Skateboard brands1st of 594.6%Show ranking

How is Santa Cruz measured?

Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • santa cruz skateboards
  • santacruz

Do you work for Santa Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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