Brandwave

How popular isScott in search?

In September 2026, there were an estimated 57.8K branded searches for Scott worldwide which is up 40.6% over the last 12 months. Scott holds 3.5% estimated Share of Search among mountain bike brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trek57.4%
  2. Giant21.1%
  3. Santa Cruz Bicycles18%
  4. Scott3.5%
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Which mountain bike brands compete with Scott?

Scott against mountain bike brands worldwide, by month

Share of Search by month for Trek, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthTrekGiantSanta Cruz BicyclesScott
Oct 202550.1%27.5%19.4%3%
Nov 202549.7%27.3%19.4%3.7%
Dec 202551.9%28.5%16.5%3.1%
Jan 202651.9%28.5%16.5%3.1%
Feb 202651.8%28.4%16.7%3.1%
Mar 202656.5%25.3%14.7%3.4%
Apr 202652%28.4%16.5%3.1%
May 202655.3%24.7%17.3%2.7%
Jun 202654.9%24.6%17.2%3.3%
Jul 202654.8%24.6%17.4%3.3%
Aug 202659.7%21.9%15.5%2.9%
Sep 202657.4%21.1%18%3.5%

  1. 1.Trek

    57.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Giant

    21.1%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  3. 3.Santa Cruz Bicycles

    18%

    Held 3rd. 115K estimated branded searches, -1% vs prior month. Share +2.5 points.

  4. 4.Scott

    3.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Scott and its closest rivals

Every comparison with Scott

How has branded search demand for Scott changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Scott worldwide rose from 41.1K to 57.8K.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among mountain bike brands worldwide held steady, from 3% to 3.5%.

How did search popularity change for mountain bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz Bicycles gained estimated Share of Search among mountain bike brands worldwide, from 15.5% to 18%.

  2. In September 2026, Scott gained estimated Share of Search among mountain bike brands worldwide, from 2.9% to 3.5%.

  3. In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 59.7% to 57.4%.

  4. In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 21.9% to 21.1%.

Where does Scott compete?

Scott is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands6th of 60.09%Show ranking
Gravel bike brands6th of 62.6%Show ranking
Mountain bike brands4th of 43.5%Shown above
Tissue brands4th of 52.1%Show ranking
Paper towel brands4th of 53.2%Show ranking

How is Scott measured?

Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • scott downhill bike
  • scott gravel bike
  • scott mountain bike
  • scott paper towels

Do you work for Scott? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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