Brandwave

How popular isScott in search?

In September 2026, there were an estimated 57.8K branded searches for Scott worldwide which is up 40.6% over the last 12 months. Scott holds 2.6% estimated Share of Search among gravel bike brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized30%
  2. Cannondale23.8%
  3. Cube19.4%
  4. Giant13%
  5. Santa Cruz Bicycles11.1%
  6. Scott2.6%
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Which gravel bike brands compete with Scott?

Scott against gravel bike brands worldwide, by month

Share of Search by month for Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCannondaleCubeGiantSanta Cruz BicyclesScott
Oct 202528%26.1%14.3%17.5%12.4%1.6%
Nov 202530.9%25.1%13.7%16.8%12%1.5%
Dec 202529.7%24.2%13.3%19.8%11.5%1.5%
Jan 202628.3%26.9%14.7%18%10.5%1.6%
Feb 202625.8%31.3%14%17.2%10.1%1.5%
Mar 202628.4%32.3%14.5%14.5%8.4%1.9%
Apr 202629.5%28.5%15.6%15.6%9%1.7%
May 202629.9%27.7%15.1%15.1%10.6%1.7%
Jun 202629.8%27.6%15.2%15.2%10.6%1.7%
Jul 202629.7%27.5%15.1%15.1%10.7%2%
Aug 202627.6%25.6%20.9%14%9.9%1.9%
Sep 202630%23.8%19.4%13%11.1%2.6%

  1. 1.Specialized

    30%

    Held 1st. 311K estimated branded searches, -4.2% vs prior month. Share +2.4 points.

  2. 2.Cannondale

    23.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  3. 3.Cube

    19.4%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Giant

    13%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Santa Cruz Bicycles

    11.1%

    Held 5th. 115K estimated branded searches, -1% vs prior month. Share +1.2 points.

  6. 6.Scott

    2.6%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between Scott and its closest rivals

Every comparison with Scott

How has branded search demand for Scott changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Scott worldwide rose from 41.1K to 57.8K.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide increased from 1.6% to 2.6%.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide peaked at 2.6% in September 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for gravel bike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among gravel bike brands worldwide, from 27.6% to 30%.

  2. In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.

  3. In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.

  4. In September 2026, Cannondale lost estimated Share of Search among gravel bike brands worldwide, from 25.6% to 23.8%.

  5. In September 2026, Cube lost estimated Share of Search among gravel bike brands worldwide, from 20.9% to 19.4%.

  6. In September 2026, Giant lost estimated Share of Search among gravel bike brands worldwide, from 14% to 13%.

Where does Scott compete?

Scott is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands6th of 60.09%Show ranking
Gravel bike brands6th of 62.6%Shown above
Mountain bike brands4th of 43.5%Show ranking
Tissue brands4th of 52.1%Show ranking
Paper towel brands4th of 53.2%Show ranking

How is Scott measured?

Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • scott downhill bike
  • scott gravel bike
  • scott mountain bike
  • scott paper towels

Do you work for Scott? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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