Paper towel brands:Which brands are most popular in search?
In August 2026, Kirkland Signature was the most searched among paper towel brands worldwide, with an estimated 110K branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kirkland Signature56.3%- Bounty31%
- Brawny9.3%
- Scott3.4%
- Plenty0.13%
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Share of SearchLeaderboard
Compare the paper towel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Bounty, Brawny, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Bounty | Brawny | Scott | Plenty |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Nov 2025 | 58.7% | 26.4% | 11.8% | 2.9% | 0.14% |
| Dec 2025 | 58.7% | 26.4% | 11.9% | 2.9% | 0.11% |
| Jan 2026 | 45.2% | 37% | 13.6% | 4% | 0.16% |
| Feb 2026 | 49.8% | 33.3% | 12.2% | 4.4% | 0.18% |
| Mar 2026 | 63.2% | 23.2% | 10.4% | 3.1% | 0.12% |
| Apr 2026 | 44.8% | 36.7% | 13.4% | 4.9% | 0.24% |
| May 2026 | 45.2% | 37% | 13.5% | 4% | 0.16% |
| Jun 2026 | 42.8% | 42.8% | 10.5% | 3.8% | 0.15% |
| Jul 2026 | 37% | 45.2% | 13.5% | 4% | 0.24% |
| Aug 2026 | 56.3% | 31% | 9.3% | 3.4% | 0.13% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 56.3% | 110K | +122.2% | +19.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31% | 60.5K | 0% | -14.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.3% | 18.1K | 0% | -4.3 points | |
| 4, held 4th | 3.4% | 6.6K | +22.2% | -0.7 points | |
| 5, held 5th | 0.13% | 260 | -18.8% | -0.1 points |
56.3%
Moved from 2nd to 1st. 110K estimated branded searches, +122.2% vs prior month. Share +19.3 points.
2.Bounty
31%
Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -14.3 points.
3.Brawny
9.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -4.3 points.
4.Scott
3.4%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
5.Plenty
0.13%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Kirkland Signature vs Bounty: compare search popularity
- Kirkland Signature vs Brawny: compare search popularity
- Kirkland Signature vs Scott: compare search popularity
- Bounty vs Brawny: compare search popularity
- Bounty vs Scott: compare search popularity
- Brawny vs Scott: compare search popularity
- Compare any of these brands
Which brand is most popular in search among paper towel brands worldwide?
5 brands
In August 2026, Kirkland Signature was the most searched among paper towel brands worldwide, with an estimated 110K branded searches and 56.3% estimated Share of Search within this set. Bounty is in 2nd place, 25.3 percentage points behind at 31% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kirkland Signature | 42% → 56.3% | 63.2%Mar 2026 | 37%Jul 2026 | 1st |
| Bounty | 34.4% → 31% | 45.2%Jul 2026 | 23.2%Mar 2026 | 2nd |
| Brawny | 18.8% → 9.3% | 18.8%Oct 2025 | 9.3%Aug 2026 | 3rd |
| Scott | 4.6% → 3.4% | 4.9%Apr 2026 | 2.9%Nov 2025 | 4th |
| Plenty | 0.18% → 0.13% | 0.24%Jul 2026 | 0.11%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide increased from 42% to 56.3%.
- Across the 11 months ending August 2026, Bounty’s estimated Share of Search among paper towel brands worldwide decreased from 34.4% to 31%.
- Across the 11 months ending August 2026, Brawny’s estimated Share of Search among paper towel brands worldwide decreased from 18.8% to 9.3%.
- Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide decreased from 4.6% to 3.4%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide peaked at 63.2% in March 2026 and was lowest at 37% in July 2026.
- Across the 11 months ending August 2026, Bounty’s estimated Share of Search among paper towel brands worldwide peaked at 45.2% in July 2026 and was lowest at 23.2% in March 2026.
- Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide peaked at 4.9% in April 2026 and was lowest at 2.9% in November 2025.
- Across the 11 months ending August 2026, Plenty held steady: its estimated Share of Search among paper towel brands worldwide moved less than 0.5 percentage points.
How did search popularity change for paper towel brands worldwide in August 2026?
4 changes
In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.
In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%.
In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%.
In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%.
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