Brandwave

How popular isScott in search?

In August 2026, there were an estimated 6.6K branded searches for Scott worldwide which held steady over the last 11 months. Scott holds 3.4% estimated Share of Search among paper towel brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature56.3%
  2. Bounty31%
  3. Brawny9.3%
  4. Scott3.4%
  5. Plenty0.13%
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Which paper towel brands compete with Scott?

Scott against paper towel brands worldwide, by month

Share of Search by month for Kirkland Signature, Bounty, Brawny, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureBountyBrawnyScottPlenty
Oct 202542%34.4%18.8%4.6%0.18%
Nov 202558.7%26.4%11.8%2.9%0.14%
Dec 202558.7%26.4%11.9%2.9%0.11%
Jan 202645.2%37%13.6%4%0.16%
Feb 202649.8%33.3%12.2%4.4%0.18%
Mar 202663.2%23.2%10.4%3.1%0.12%
Apr 202644.8%36.7%13.4%4.9%0.24%
May 202645.2%37%13.5%4%0.16%
Jun 202642.8%42.8%10.5%3.8%0.15%
Jul 202637%45.2%13.5%4%0.24%
Aug 202656.3%31%9.3%3.4%0.13%
Sep 2026—————

  1. 1.Kirkland Signature

    56.3%

    Moved from 2nd to 1st. 110K estimated branded searches, +122.2% vs prior month. Share +19.3 points.

  2. 2.Bounty

    31%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -14.3 points.

  3. 3.Brawny

    9.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -4.3 points.

  4. 4.Scott

    3.4%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  5. 5.Plenty

    0.13%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Scott and its closest rivals

Every comparison with Scott

How has branded search demand for Scott changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scott worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide decreased from 4.6% to 3.4%.
  • Across the 11 months ending August 2026, Scott’s estimated Share of Search among paper towel brands worldwide peaked at 4.9% in April 2026 and was lowest at 2.9% in November 2025.

How did search popularity change for paper towel brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.

  2. In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%.

  3. In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%.

  4. In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%.

Where does Scott compete?

Scott is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tissue brands5th of 52.2%Show ranking
Paper towel brands4th of 53.4%Shown above

How is Scott measured?

Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scott paper towels

Do you work for Scott? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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