How popular isSanta Cruz Bicycles in search?
In September 2026, there were an estimated 115K branded searches for Santa Cruz Bicycles worldwide which held steady over the last 12 months. Santa Cruz Bicycles holds 17.1% estimated Share of Search among mountain bike brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which mountain bike brands compete with Santa Cruz Bicycles?
Share of Search by month for Trek, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.5% | 18.7% | 6.6% |
| Nov 2025 | 47.9% | 26.3% | 18.7% | 7.2% |
| Dec 2025 | 50.2% | 27.5% | 16% | 6.3% |
| Jan 2026 | 49.8% | 27.3% | 15.9% | 7% |
| Feb 2026 | 49.7% | 27.3% | 16% | 7% |
| Mar 2026 | 54% | 24.2% | 14.1% | 7.7% |
| Apr 2026 | 49.9% | 27.2% | 15.8% | 7.1% |
| May 2026 | 53.4% | 23.8% | 16.7% | 6.1% |
| Jun 2026 | 52.9% | 23.7% | 16.6% | 6.8% |
| Jul 2026 | 52.5% | 23.5% | 16.6% | 7.4% |
| Aug 2026 | 57.3% | 21% | 14.9% | 6.8% |
| Sep 2026 | 54.4% | 20% | 17.1% | 8.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 368K | -18.2% | -2.9 points | |
| 2, held 2nd | 20% | 135K | -18.2% | -1.1 points | |
| 3, held 3rd | 17.1% | 115K | -1% | +2.2 points | |
| 4, held 4th | 8.5% | 57.8K | +8.2% | +1.7 points |
1.
Trek54.4%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
2.
Giant
20%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
17.1%
Held 3rd. 115K estimated branded searches, -1% vs prior month. Share +2.2 points.
4.
Scott8.5%
Held 4th. 57.8K estimated branded searches, +8.2% vs prior month. Share +1.7 points.
Compare search popularity between Santa Cruz Bicycles and its closest rivals
Every comparison with Santa Cruz Bicycles
7 comparisons
How has branded search demand for Santa Cruz Bicycles changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz Bicycles worldwide held steady, from 117K to 115K.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among mountain bike brands worldwide decreased from 18.7% to 17.1%.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among mountain bike brands worldwide peaked at 18.7% in October 2025 and was lowest at 14.1% in March 2026.
How did search popularity change for mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Santa Cruz Bicycles gained estimated Share of Search among mountain bike brands worldwide, from 14.9% to 17.1%.
In September 2026, Scott gained estimated Share of Search among mountain bike brands worldwide, from 6.8% to 8.5%.
In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 57.3% to 54.4%.
In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 21% to 20%.
Where does Santa Cruz Bicycles compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 5th of 6 | 5.1% | Show ranking |
| Gravel bike brands | 5th of 6 | 9.1% | Show ranking |
| Mountain bike brands | 3rd of 4 | 17.1% | Shown above |
How is Santa Cruz Bicycles measured?
Brandwave collects information about searches that people make online using Santa Cruz Bicycles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- santa cruz bicycles
- santa cruz bikes
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