Canyon vs Santa Cruz:Which is more popular?
In September 2026, Canyon had more branded searches than Santa Cruz among gravel bike brands worldwide. Canyon had about 368,000 branded searches, while Santa Cruz had 115,000. Canyon made up 26.2% of all gravel bike brand searches we track, and Santa Cruz accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about gravel bike brands, Canyon appeared in four of the five answers and Santa Cruz in one. Canyon was mentioned before Santa Cruz in every answer.
Who do people search for more?
Canyon, about 3 searches for every 1 for Santa Cruz
Who does AI mention more?
Canyon, mentioned in 4 of 5 answers, Santa Cruz in 1
Who does AI recommend more?
Canyon, named ahead of Santa Cruz in every answer
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Top gravel bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canyon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Santa Cruz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canyon was listed before Santa Cruz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Canyon2nd
Giant3rd
Santa Cruz3rd
Cannondale5th
Scott6th
Cube–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cannondale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santa Cruz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gravel bike brands
5 answers
Asked ChatGPT
“Which gravel bike brand should I buy?”
Asked ChatGPT
“What are the best gravel bike brands?”
Asked ChatGPT
“What's the best gravel bike brand for mixed terrain riding?”
Searched Google, AI Overview
“best gravel bike”
Searched Google, AI Overview
“light gravel bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Canyon or Santa Cruz more popular in search?
This chart shows how often people search Google for Canyon and Santa Cruz by name. Each line represents a brand's share of searches for all seven gravel bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canyon, Santa Cruz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canyon | Specialized | Cannondale | Cube | Giant | Santa Cruz | Scott |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 21.2% | 19.8% | 10.9% | 13.3% | 9.4% | 1.2% |
| Nov 2025 | 23.5% | 23.6% | 19.2% | 10.5% | 12.9% | 9.2% | 1.2% |
| Dec 2025 | 22.8% | 23% | 18.7% | 10.3% | 15.3% | 8.9% | 1.1% |
| Jan 2026 | 24.7% | 21.3% | 20.2% | 11.1% | 13.6% | 7.9% | 1.2% |
| Feb 2026 | 20.4% | 20.5% | 24.9% | 11.2% | 13.7% | 8.1% | 1.2% |
| Mar 2026 | 24.4% | 21.5% | 24.4% | 10.9% | 10.9% | 6.4% | 1.5% |
| Apr 2026 | 22.2% | 23% | 22.2% | 12.1% | 12.1% | 7% | 1.3% |
| May 2026 | 25.3% | 22.3% | 20.7% | 11.3% | 11.3% | 7.9% | 1.2% |
| Jun 2026 | 25.3% | 22.3% | 20.7% | 11.3% | 11.3% | 7.9% | 1.2% |
| Jul 2026 | 25.2% | 22.2% | 20.6% | 11.3% | 11.3% | 8% | 1.5% |
| Aug 2026 | 23.8% | 21% | 19.5% | 15.9% | 10.7% | 7.6% | 1.4% |
| Sep 2026 | 26.2% | 22.2% | 17.5% | 14.3% | 9.6% | 8.2% | 1.9% |
How has the Canyon and Santa Cruz comparison changed over the last 12 months?
3 findings
- Canyon was ahead of Santa Cruz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canyon’s share of searches among gravel bike brands worldwide moved from 24.2% to 26.2%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among gravel bike brands worldwide moved from 9.4% to 8.2%, and its estimated monthly branded searches moved from 117K to 115K.
How did search popularity change for gravel bike brands worldwide in September 2026?
2 changes
In September 2026, Canyon gained share of searches among gravel bike brands worldwide, from 23.8% to 26.2%.
In September 2026, Santa Cruz gained share of searches among gravel bike brands worldwide, from 7.6% to 8.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canyon’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canyon
1 branded search term
- canyon bikes
Santa Cruz
2 branded search terms
- santa cruz bicycles
- santa cruz bikes
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