Brandwave

How popular isCanyon?

In September 2026, people searched for Canyon by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 26.2% of all global gravel bike brand searches, placing Canyon first out of seven brands. When we asked both ChatGPT and Google AI Overviews about gravel bike brands, Canyon appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Canyon is the most searched of 7 competitors and the second most recommended in AI answers.

  1. CanyonShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SpecializedShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CannondaleShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. CubeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GiantShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top gravel bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canyon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Canyon is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Canyon2nd
  3. Giant3rd
  4. Santa Cruz3rd
  5. Cannondale5th
  6. Scott6th
  7. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cannondale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Cruz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gravel bike brands compete with Canyon?

Canyon against gravel bike brands worldwide, by month

Share of searches by month for Canyon, Specialized, Cannondale, Cube, Giant, Santa Cruz. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonSpecializedCannondaleCubeGiantSanta CruzScott
Oct 202524.2%21.2%19.8%10.9%13.3%9.4%1.2%
Nov 202523.5%23.6%19.2%10.5%12.9%9.2%1.2%
Dec 202522.8%23%18.7%10.3%15.3%8.9%1.1%
Jan 202624.7%21.3%20.2%11.1%13.6%7.9%1.2%
Feb 202620.4%20.5%24.9%11.2%13.7%8.1%1.2%
Mar 202624.4%21.5%24.4%10.9%10.9%6.4%1.5%
Apr 202622.2%23%22.2%12.1%12.1%7%1.3%
May 202625.3%22.3%20.7%11.3%11.3%7.9%1.2%
Jun 202625.3%22.3%20.7%11.3%11.3%7.9%1.2%
Jul 202625.2%22.2%20.6%11.3%11.3%8%1.5%
Aug 202623.8%21%19.5%15.9%10.7%7.6%1.4%
Sep 202626.2%22.2%17.5%14.3%9.6%8.2%1.9%

  1. 1.Canyon

    26.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Specialized

    22.2%

    Held 2nd. 311K estimated branded searches, -4.2% vs prior month. Share +1.1 points.

  3. 3.Cannondale

    17.5%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2 points.

  4. 4.Cube

    14.3%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  5. 5.Giant

    9.6%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.Santa Cruz

    8.2%

    Held 6th. 115K estimated branded searches, -1% vs prior month. Share +0.7 points.

  7. 7.Scott

    1.9%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

Compare popularity between Canyon and its closest rivals

Every comparison with Canyon

13 comparisons

How has branded search demand for Canyon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canyon worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Canyon’s share of searches among gravel bike brands worldwide increased from 24.2% to 26.2%.
  • Across the 12 months ending September 2026, Canyon’s share of searches among gravel bike brands worldwide peaked at 26.2% in September 2026 and was lowest at 20.4% in February 2026.

How did search popularity change for gravel bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Canyon gained share of searches among gravel bike brands worldwide, from 23.8% to 26.2%.

  2. In September 2026, Specialized gained share of searches among gravel bike brands worldwide, from 21% to 22.2%.

  3. In September 2026, Santa Cruz gained share of searches among gravel bike brands worldwide, from 7.6% to 8.2%.

  4. In September 2026, Cannondale lost share of searches among gravel bike brands worldwide, from 19.5% to 17.5%.

  5. In September 2026, Cube lost share of searches among gravel bike brands worldwide, from 15.9% to 14.3%.

  6. In September 2026, Giant lost share of searches among gravel bike brands worldwide, from 10.7% to 9.6%.

How are Canyon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Canyon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canyon bikes

Do you work for Canyon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canyon compete?

Canyon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bicycle brands2nd of 815.1%Show ranking
Electric mountain bike brands1st of 722.6%Show ranking
Gravel bike brands1st of 726.2%Shown above
Road bike brands1st of 529.4%Show ranking
Mountain bike brands1st of 733%Show ranking
Creator with pink hair and a pink jacket

Is Canyon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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