Electric mountain bike brands:Which are searched most?
In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 1.1M branded searches and 60.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Specialized60.6%
Trek20.6%
Cube11.2%Giant7.5%
Follow electric mountain bike brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the electric mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Trek, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Trek | Cube | Giant |
|---|---|---|---|---|
| Oct 2025 | 63.3% | 18.4% | 8.2% | 10.1% |
| Nov 2025 | 67.9% | 16.1% | 7.2% | 8.8% |
| Dec 2025 | 64.3% | 18.6% | 6.9% | 10.2% |
| Jan 2026 | 63.6% | 18.2% | 8.2% | 10% |
| Feb 2026 | 63.3% | 18.4% | 8.2% | 10.1% |
| Mar 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Apr 2026 | 63.2% | 17.6% | 9.6% | 9.6% |
| May 2026 | 61.1% | 20.6% | 9.2% | 9.2% |
| Jun 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Jul 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Aug 2026 | 59.7% | 21.1% | 11.5% | 7.7% |
| Sep 2026 | 60.6% | 20.6% | 11.2% | 7.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.1M | -14.9% | +0.9 points | |
| 2, held 2nd | 20.6% | 368K | -18.2% | -0.5 points | |
| 3, held 3rd | 11.2% | 201K | -18.3% | -0.3 points | |
| 4, held 4th | 7.5% | 135K | -18.2% | -0.2 points |
60.6%
Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.9 points.
2.
Trek20.6%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3.
Cube11.2%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.
Giant
7.5%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among electric mountain bike brands worldwide?
4 brands
In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 1.1M branded searches and 60.6% estimated Share of Search within this set. Trek is in 2nd place, 40.1 percentage points behind at 20.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 63.3% → 60.6% | 67.9%Nov 2025 | 59.7%Aug 2026 | 1st | |
| 18.4% → 20.6% | 21.1%Aug 2026 | 16.1%Nov 2025 | 2nd | |
| 8.2% → 11.2% | 11.5%Aug 2026 | 6.9%Dec 2025 | 4th → 3rd | |
| 10.1% → 7.5% | 10.2%Dec 2025 | 7.5%Sep 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide decreased from 63.3% to 60.6%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide increased from 18.4% to 20.6%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide increased from 8.2% to 11.2%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide decreased from 10.1% to 7.5%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide peaked at 67.9% in November 2025 and was lowest at 59.7% in August 2026.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide peaked at 21.1% in August 2026 and was lowest at 16.1% in November 2025.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.9% in December 2025.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide peaked at 10.2% in December 2025 and was lowest at 7.5% in September 2026.
- Across the 12 months ending September 2026, Cube rose from 4th to 3rd among electric mountain bike brands worldwide.
- Across the 12 months ending September 2026, Giant fell from 3rd to 4th among electric mountain bike brands worldwide.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 59.7% to 60.6%.

Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.