Brandwave

Electric mountain bike brands:Which are searched most?

In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 1.1M branded searches and 60.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized60.6%
  2. Trek20.6%
  3. Cube11.2%
  4. Giant7.5%

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Share of SearchLeaderboard

Compare the electric mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electric mountain bike brands worldwide, by month

Share of Search by month for Specialized, Trek, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedTrekCubeGiant
Oct 202563.3%18.4%8.2%10.1%
Nov 202567.9%16.1%7.2%8.8%
Dec 202564.3%18.6%6.9%10.2%
Jan 202663.6%18.2%8.2%10%
Feb 202663.3%18.4%8.2%10.1%
Mar 202664.6%18.7%8.4%8.4%
Apr 202663.2%17.6%9.6%9.6%
May 202661.1%20.6%9.2%9.2%
Jun 202664.6%18.7%8.4%8.4%
Jul 202664.6%18.7%8.4%8.4%
Aug 202659.7%21.1%11.5%7.7%
Sep 202660.6%20.6%11.2%7.5%

This month’s ranking, September 2026

  1. Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.9 points.

  2. 2.Trek

    20.6%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Cube

    11.2%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.Giant

    7.5%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among electric mountain bike brands worldwide?

In September 2026, Specialized was the most searched among electric mountain bike brands worldwide, with an estimated 1.1M branded searches and 60.6% estimated Share of Search within this set. Trek is in 2nd place, 40.1 percentage points behind at 20.6% Share of Search.

Global electric mountain bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized63.3% → 60.6%67.9%Nov 202559.7%Aug 20261st
Trek18.4% → 20.6%21.1%Aug 202616.1%Nov 20252nd
Cube8.2% → 11.2%11.5%Aug 20266.9%Dec 20254th → 3rd
Giant10.1% → 7.5%10.2%Dec 20257.5%Sep 20263rd → 4th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide decreased from 63.3% to 60.6%.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide increased from 18.4% to 20.6%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide increased from 8.2% to 11.2%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide decreased from 10.1% to 7.5%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide peaked at 67.9% in November 2025 and was lowest at 59.7% in August 2026.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide peaked at 21.1% in August 2026 and was lowest at 16.1% in November 2025.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.9% in December 2025.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide peaked at 10.2% in December 2025 and was lowest at 7.5% in September 2026.
  • Across the 12 months ending September 2026, Cube rose from 4th to 3rd among electric mountain bike brands worldwide.
  • Across the 12 months ending September 2026, Giant fell from 3rd to 4th among electric mountain bike brands worldwide.

How did search popularity change for electric mountain bike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 59.7% to 60.6%.

  2. Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  3. Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  4. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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