How popular isGiant in search?
In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 7.5% estimated Share of Search among electric mountain bike brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized60.6%
Trek20.6%
Cube11.2%Giant7.5%
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Which electric mountain bike brands compete with Giant?
Share of Search by month for Specialized, Trek, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Trek | Cube | Giant |
|---|---|---|---|---|
| Oct 2025 | 63.3% | 18.4% | 8.2% | 10.1% |
| Nov 2025 | 67.9% | 16.1% | 7.2% | 8.8% |
| Dec 2025 | 64.3% | 18.6% | 6.9% | 10.2% |
| Jan 2026 | 63.6% | 18.2% | 8.2% | 10% |
| Feb 2026 | 63.3% | 18.4% | 8.2% | 10.1% |
| Mar 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Apr 2026 | 63.2% | 17.6% | 9.6% | 9.6% |
| May 2026 | 61.1% | 20.6% | 9.2% | 9.2% |
| Jun 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Jul 2026 | 64.6% | 18.7% | 8.4% | 8.4% |
| Aug 2026 | 59.7% | 21.1% | 11.5% | 7.7% |
| Sep 2026 | 60.6% | 20.6% | 11.2% | 7.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.1M | -14.9% | +0.9 points | |
| 2, held 2nd | 20.6% | 368K | -18.2% | -0.5 points | |
| 3, held 3rd | 11.2% | 201K | -18.3% | -0.3 points | |
| 4, held 4th | 7.5% | 135K | -18.2% | -0.2 points |
60.6%
Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.9 points.
2.
Trek20.6%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3.
Cube11.2%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.
7.5%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Giant and its closest rivals
How has branded search demand for Giant changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide decreased from 10.1% to 7.5%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among electric mountain bike brands worldwide peaked at 10.2% in December 2025 and was lowest at 7.5% in September 2026.
- Across the 12 months ending September 2026, Giant fell from 3rd to 4th among electric mountain bike brands worldwide.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 59.7% to 60.6%.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Giant compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill Bike brands | 5th of 6 | 2.5% | Show ranking |
| Gravel Bike brands | 5th of 6 | 2.7% | Show ranking |
| Mountain bike brands | 3rd of 4 | 3.5% | Show ranking |
| Bike brands | 6th of 6 | 4.6% | Show ranking |
| Bicycle brands | 6th of 7 | 4.8% | Show ranking |
| Electric mountain bike brands | 4th of 4 | 7.5% | Shown above |
| Ebike brands | 4th of 5 | 8.5% | Show ranking |
| Road Bike brands | 3rd of 3 | 18% | Show ranking |
How is Giant measured?
Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- giant bike
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Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.